JOYY News & Events

Reports Q4 adjusted EBITDA $50.6M vs. $55.7M last year. Global average mobile MAUs7 reached 272.1 million in the fourth quarter of 2025, up by 3.4% from 263.1 million in the corresponding period of 2024 and up by 2.2% from 266.2 million in the third quarter of 2025. The Company continued to optimize its marketing strategies to focus on return on investment and high-value users. Ms. Ting Li, CEO, commented, "We closed 2025 on a strong note, with fourth-quarter total revenues of $581.9 million, up by 5.9% year over year and 7.7% quarter over quarter, our first year-over-year revenue growth since the second half of 2024. This signals a pivotal moment in our topline trajectory and our strategic transformation. Our live streaming business delivered its third consecutive quarter of sequential revenue recovery, with revenues showing a 1.5% quarter-over-quarter increase. Meanwhile, our advertising business demonstrated remarkable momentum, with BIGO Ads revenues reaching $128.1 million, representing a 61.5% year-over-year increase and a 23.3% quarter-over-quarter increase. Looking back at the full year of 2025, we made meaningful progress in shaping our strategic framework as a global technology company with multiple, synergistic growth engines. Driven by broader traffic coverage, multi-vertical advertiser expansion, and ongoing algorithm optimization, BIGO Ads achieved a 38.5% year-over-year revenue growth in 2025, with its third-party advertising revenues, Audience Network, accelerating to 56.3% year-over-year revenue growth. Operating cash flow remained robust, and we returned US$332.0 million to shareholders through share repurchases and dividends throughout 2025. As we look ahead, we believe 2026 will be a landmark year for JOYY, marking the resolute beginning of our renewed growth journey. With our social entertainment business serving as the cornerstone of profitability and cash flow, and BIGO Ads and Shopline fueling our next stage of growth, we believe we are well-positioned for sustainable and profitable growth. Leveraging our integrated ecosystem, we remain committed to strengthening JOYY's position and delivering sustainable long-term value for our shareholders."

Joyy's Bigo Ads, an AI-powered programmatic advertising platform, announced an expanded partnership with Pixalate, which deals in ad fraud traffic monitoring. This strategic partnership aims to comprehensively enhance the governance of Bigo Ads' In-App Advertising, or IAA, ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and jointly promote a more transparent, trustworthy, and reliable mobile advertising environment. Pixalate's MRC-certified Invalid Traffic detection capabilities and data system equip mobile advertising platforms and advertisers with traffic monitoring and risk-filtering tools. By integrating Pixalate's MRC-accredited measurement capabilities and Invalid Traffic intelligence, Bigo Ads aims to enhance traffic governance across three key areas, including anomalous behavior detection-identifying abnormal device signals, automated activity, and irregular click or impression patterns to ensure ads reach real users and genuine engagement.