Alliance Global lowered the firm's price target on GrowGeneration to $1.25 from $1.50 and keeps a Neutral rating on the shares. GrowGeneration reported Q4 sales and EBITDA came in below estimates during a seasonally soft quarter, though proprietary brands sales grew to 36% of Cultivation & Gardening revenue, the analyst tells investors in a research note. Management expects continued profitability improvements from higher-margin owned brands and store consolidation, targeting break-even EBITDA in 2026, while maintaining a strong balance sheet and a $10M share buyback program, the firm says.
