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FC Should I Buy

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Intellectia

Should You Buy Franklin Covey Co (FC) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
16.150
1 Day change
2.28%
52 Week Range
28.130
Analysis Updated At
2026/03/27
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Franklin Covey Co (FC) is not a strong buy for a beginner investor with a long-term horizon at this time. The company's recent financial performance shows significant declines in revenue, net income, and EPS, which are concerning. Additionally, the stock appears overbought based on technical indicators like RSI, and the short-term stock trend suggests potential downside. While hedge funds are buying, there are no significant insider or congress trading trends, and no recent news or strong catalysts to support a buy decision. Analysts have a positive long-term outlook, but the expected growth is not immediate and is projected for the second half of 2026. Given these factors, holding off on buying is the prudent choice.

Technical Analysis

The MACD is positive and expanding, suggesting bullish momentum. However, the RSI is at 87.598, indicating the stock is overbought. Moving averages are converging, and the stock is trading near resistance levels (R1: 15.198, R2: 16.331). The stock has an 80% chance of declining in the next week and month, with potential losses of -5.15% and -6.82%, respectively.

Options Data

Bullish
Open Interest Put-Call Ratio
Neutral
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
7

Positive Catalysts

  • Hedge funds are increasing their positions, with buying up 180.11% over the last quarter. Analysts have raised the price target to $25, citing expected growth and profitability in the second half of 2026.

Neutral/Negative Catalysts

  • No significant insider trading or congress trading trends. Financial performance has deteriorated significantly, with revenue, net income, and EPS all showing sharp declines. The stock is overbought, and short-term trends indicate potential downside.

Financial Performance

In Q1 2026, revenue dropped by -7.30% YoY to $64,045,000. Net income fell by -378.49% YoY to -$3,289,000. EPS decreased by -400.00% YoY to -0.27. Gross margin slightly declined by -0.80% YoY to 72.74.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Barrington raised the price target from $22 to $25 and maintained an Outperform rating, expecting growth and profitability to accelerate in the second half of 2026.

Wall Street analysts forecast FC stock price to rise
3 Analyst Rating
Wall Street analysts forecast FC stock price to rise
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 15.790
sliders
Low
22
Averages
27.33
High
38
Current: 15.790
sliders
Low
22
Averages
27.33
High
38
Barrington
Outperform
maintain
$22 -> $25
AI Analysis
2026-01-20
Reason
Barrington
Price Target
$22 -> $25
AI Analysis
2026-01-20
maintain
Outperform
Reason
Barrington raised the firm's price target on Franklin Covey to $25 from $22 and keeps an Outperform rating on the shares. The firm expects the company to see accelerated growth and profitability beginning in the second half of 2026.
Barrington
Alexander Paris
Outperform -> NULL
downgrade
$27 -> $22
2025-11-06
Reason
Barrington
Alexander Paris
Price Target
$27 -> $22
2025-11-06
downgrade
Outperform -> NULL
Reason
Barrington analyst Alexander Paris lowered the firm's price target on Franklin Covey to $22 from $27 and keeps an Outperform rating on the shares. Q4 results were essentially in line with expectations, but initial FY26 guidance was below expectations, reflecting lower deferred revenue generated in FY25 and a conversion lag, notes the analyst. While it will take some time for stronger invoiced amounts to become reported revenue, the firm is "looking over the valley" to accelerated growth and profitability in FY27, the analyst tells investors.
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