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FC Should I Buy

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Intellectia

Should You Buy Franklin Covey Co (FC) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
23.260
1 Day change
-0.51%
52 Week Range
24.700
Analysis Updated At
2026/04/17
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Franklin Covey Co is not a strong buy at the moment for a beginner investor with a long-term strategy. While there are positive indicators such as hedge fund buying and improved financials, the stock lacks strong technical or proprietary trading signals, and options data suggests bearish sentiment. Given the user's impatience and unwillingness to wait for optimal entry points, holding off on this investment is recommended for now.

Technical Analysis

The stock shows bullish moving averages (SMA_5 > SMA_20 > SMA_200) and a positive MACD histogram of 0.489, indicating upward momentum. However, RSI at 78.405 is in the neutral zone, and the stock is trading near resistance levels (R1: 24.098). The pre-market and regular market changes are negative (-1.51% and -0.77%, respectively), suggesting short-term weakness.

Options Data

Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The high put-call ratios indicate bearish sentiment in the options market, with more puts being traded compared to calls.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
8

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity (up 180.11% last quarter). Financial performance has improved YoY, with net income up 84.20% and EPS up 112.50%. Analysts have raised the price target to $25, expecting accelerated growth in the second half of 2026.

Neutral/Negative Catalysts

  • No recent news or congress trading data to support a strong buy case. Options data reflects bearish sentiment, and the stock has an 80% chance to decline by -1.28% in the next day. Gross margin has slightly decreased (-0.44% YoY).

Financial Performance

In Q2 2026, revenue increased marginally by 0.06% YoY to $59.65M. Net income improved significantly by 84.20% YoY to -$1.98M, and EPS rose by 112.50% YoY to -0.17. However, gross margin dropped slightly to 72.87% (-0.44% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Barrington raised the price target to $25 from $22, maintaining an Outperform rating. The firm anticipates accelerated growth and profitability starting in the second half of 2026.

Wall Street analysts forecast FC stock price to rise
3 Analyst Rating
Wall Street analysts forecast FC stock price to rise
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 23.380
sliders
Low
22
Averages
27.33
High
38
Current: 23.380
sliders
Low
22
Averages
27.33
High
38
Barrington
Outperform
maintain
$22 -> $25
AI Analysis
2026-01-20
Reason
Barrington
Price Target
$22 -> $25
AI Analysis
2026-01-20
maintain
Outperform
Reason
Barrington raised the firm's price target on Franklin Covey to $25 from $22 and keeps an Outperform rating on the shares. The firm expects the company to see accelerated growth and profitability beginning in the second half of 2026.
Barrington
Alexander Paris
Outperform -> NULL
downgrade
$27 -> $22
2025-11-06
Reason
Barrington
Alexander Paris
Price Target
$27 -> $22
2025-11-06
downgrade
Outperform -> NULL
Reason
Barrington analyst Alexander Paris lowered the firm's price target on Franklin Covey to $22 from $27 and keeps an Outperform rating on the shares. Q4 results were essentially in line with expectations, but initial FY26 guidance was below expectations, reflecting lower deferred revenue generated in FY25 and a conversion lag, notes the analyst. While it will take some time for stronger invoiced amounts to become reported revenue, the firm is "looking over the valley" to accelerated growth and profitability in FY27, the analyst tells investors.
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