Perion Partners with Best Buy Canada for Strategic Collaboration
Perion (PERI) announced a strategic partnership with Best Buy Canada (BBY). The retailer has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network. Key Strategic Partnership Highlights - Market Expansion: This partnership expands Perion's footprint in the growing Retail Media ecosystem by transitioning Best Buy Canada's in-store media to a programmatic-first retail media model. Full-Stack Adoption: Best Buy Canada is deploying Perion's suite - including Ad Server, SSP, and Header Bidding technologies. Yield Optimization: Moving from traditional "loop-based" signage to Perion's dynamic, impression-level decisioning engine allows Best Buy to drive higher yield and improved monetization efficiency
