The analyst rating from Goldman Sachs is maintained as a "Buy" despite a reduction in the target price from HKD 1.3 to HKD 1.17. The reasoning behind this rating includes the solid results reported by DAMAI ENT for 1HFY26 and the expectation that the company's expansion of licensing resources, particularly from Sanrio into retail and consumer markets, will drive strong growth in the next 6-12 months. However, concerns about the slowdown in the domestic ticketing business, increased investments in international markets, and the company's reliance on Japanese intellectual property amid Sino-Japanese tensions have contributed to stock price volatility.