The chart below shows how KMB performed 10 days before and after its earnings report, based on data from the past quarters. Typically, KMB sees a -0.75% change in stock price 10 days leading up to the earnings, and a +0.37% change 10 days following the report. On the earnings day itself, the stock moves by -1.31%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Strong Performance Exceeds Expectations: 2024 full year results exceeded long-term algorithm expectations, demonstrating strong organizational performance and growth potential.
Volume and Mix Growth: Volume and mix contributed 1.2 points of growth in 2024, with Q4 showing an acceleration to 1.5%, indicating robust demand and market share gains.
Market Share Growth: Weighted average market share increased by 10 basis points in 2024, with significant share growth in key categories such as diapers and facial tissue across multiple regions.
Productivity Savings and Efficiency: Productivity savings reached 5.9% in 2024, with expectations to maintain similar levels in 2025, supporting cost management and operational efficiency.
Increased Advertising Investment: Advertising spend more than doubled since 2018, closing 2024 at 6.5%, reflecting strong investment in brand support and innovation to drive future growth.
Negative
Decline in Pricing Power: Pricing growth is expected to be muted in 2025, with only a 30 basis point contribution from hyperinflationary economies, down from a 300 basis point contribution in 2024, indicating a significant decline in pricing power.
Volume and Mix Growth Impact: Volume and mix growth contributed only 1.2 points to growth in 2024, with a slowdown in North America professional consumption and lower frequency of product use in Latin America and Southeast Asia due to economic pressures.
Retail Inventory Impact: Retail inventory reductions in the U.S. negatively impacted organic growth by approximately 60 basis points in 2024, with expectations for only a 40 basis point tailwind in 2025, suggesting ongoing challenges in sales performance.
Market Share Decline: The company faced a decline in weighted average market share growth to just 10 basis points in 2024, indicating a stagnation in competitive positioning despite previous gains.
Cost Management Challenges: Cost management remains a concern, with expectations of elevated costs around $200 million in 2025, similar to 2024, which could pressure margins despite productivity initiatives.
Earnings call transcript: Kimberly-Clark Q4 2024 sees productivity gains
KMB.N
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