Keefe Bruyette initiated coverage of Primis Financial with an Outperform rating and $17 price target, offering 23% total return over the next year. The company's strengthening fundamentals have been masked by one-off expenses and credit headwinds that are now behind it, the analyst tells investors in a research note. Keefe says Primis is an "inflection point." It believes "now is the time for investors to buy in to the story."
