Should You Buy Dillard's Inc (DDS) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
DDS is not a good buy right now for a beginner long-term investor with $50k–$100k. The stock is trading in a weakening technical trend and is priced above most recent bearish Wall Street targets (UBS $460 Sell; JPMorgan $524 Underweight). While the business is still showing modest growth, the current setup favors staying on the sidelines rather than initiating a new long-term position at ~$605.
Technical Analysis
Trend/structure: Bearish-to-weakening. MACD histogram is negative (-7.267) and expanding lower, indicating downside momentum is still building. RSI(6) is ~24, which signals oversold conditions (despite the provided label), so a short-term bounce is possible—but oversold alone is not a long-term buy trigger when MACD is worsening. Moving averages are converging, suggesting indecision after a decline rather than a confirmed uptrend. Key levels: Price (~605) is below the pivot (649.335) and sitting just under S1 (611.803); next support is S2 (588.616). Resistance is 649–687 (pivot/R1). Net read: technically weak with potential for a tactical bounce, but not a clean long-term entry signal.
Analyst Ratings and Price Target Trends
Recent analyst actions show price targets were raised after Q3, but ratings remain mostly negative-to-neutral. UBS raised target to $460 (from $184) but kept Sell, citing limited earnings growth potential. JPMorgan raised target to $524 (from $411) but kept Underweight. Telsey raised target to $700 (from $550) with Market Perform, highlighting disciplined execution and consistent performance. Wall Street pros: resilient execution, modest sales growth, solid earnings discipline. Cons: perceived capped earnings growth and limited upside from current levels given low-single-digit sales growth and flatter margins. (No recent congress trading data available; hedge funds/insiders reported as neutral.)
Wall Street analysts forecast DDS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DDS is 492 USD with a low forecast of 460 USD and a high forecast of 524 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast DDS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DDS is 492 USD with a low forecast of 460 USD and a high forecast of 524 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 603.730
Current: 603.730
