Zillow's Market Position: Zillow is the leading real estate portal in the U.S. with 250 million monthly visitors, offering detailed listings and innovative tools like the "Zestimate" to help sellers maximize profits.
Revenue Generation: The company generates revenue primarily through lead generation for real estate agents, taking up to 40% of the commission if a lead results in a sale, contributing to its $2.2 billion annual revenue.
Legal Challenges: Zillow faces criticism and legal challenges from competitors like Compass, which has sued Zillow over its listing standards, and from the Federal Trade Commission regarding a partnership with Redfin that may lead to market consolidation.
Response to Criticism: In light of legal scrutiny, Zillow is focusing on enhancing fee transparency and improving tools for renters and housing providers, while Redfin disputes the FTC's allegations regarding their partnership.
Wall Street analysts forecast Z stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for Z is 85.87 USD with a low forecast of 73.20 USD and a high forecast of 95.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
Wall Street analysts forecast Z stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for Z is 85.87 USD with a low forecast of 73.20 USD and a high forecast of 95.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
5 Hold
0 Sell
Moderate Buy
Current: 67.890
Low
73.20
Averages
85.87
High
95.00
Current: 67.890
Low
73.20
Averages
85.87
High
95.00
Mizuho
Lloyd Walmsley
Outperform -> Neutral
downgrade
$100 -> $70
Al Analysis
2026-01-08
Reason
Mizuho
Lloyd Walmsley
Price Target
$100 -> $70
Al Analysis
2026-01-08
downgrade
Outperform -> Neutral
Reason
Mizuho analyst Lloyd Walmsley downgraded Zillow Group to Neutral from Outperform with a price target of $70, down from $100. The firm cites increasing uncertainty around the market structure of the company's real estate listings distribution, the magnitude of its litigation, and potential implications for Zillow's business for the downgrade. Even if changes to the industry structure end up modest, agent concerns around fiduciary duty "could put a chill" on Flex, which is core to the company's growth story, the analyst tells investors in a research note. Mizuho believes the shares deserve to trade at a lower multiple given the uncertainty.
Cantor Fitzgerald
Neutral
downgrade
$74 -> $68
2026-01-08
Reason
Cantor Fitzgerald
Price Target
$74 -> $68
2026-01-08
downgrade
Neutral
Reason
Cantor Fitzgerald lowered the firm's price target on Zillow Group to $68 from $74 and keeps a Neutral rating on the shares. Despite lingering macro concerns, the outlook for Global Internet stocks into 2026 is increasingly positive as AI enters a "Synergy" phase that should drive accelerating revenue growth, improved value capture, and clearer long-term returns on capex, the analyst tells investors in a research note. With valuations still about 20% below medium-term ranges despite 2025 outperformance, the group is positioned to outperform in 2026 amid positive estimate revisions and improving sentiment, Cantor says.
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Wells Fargo
Lawrence Frankel
Underweight
downgrade
$70 -> $60
2025-11-17
Reason
Wells Fargo
Lawrence Frankel
Price Target
$70 -> $60
2025-11-17
downgrade
Underweight
Reason
Wells Fargo lowered the firm's price target on CoStar Group (CSGP) to $60 from $70 and keeps an Underweight rating on the shares after hosting an expert call with Lawrence Frankel, former DOJ antitrust attorney, to get his view on the FTC's and Compass' recent lawsuits against Zillow (ZG). Overall, the firm views these developments as neutral to slightly positive for CoStar. While the FTC's options to remedy the Zillow/Redfin deal are limited, any disruption to this partnership would be a positive for CoStar's Apartments.com given Zillow is its largest competitor, Wells adds.
JPMorgan
Overweight
maintain
$94 -> $95
2025-10-31
Reason
JPMorgan
Price Target
$94 -> $95
2025-10-31
maintain
Overweight
Reason
JPMorgan raised the firm's price target on Zillow Group to $95 from $94 and keeps an Overweight rating on the shares. The company reported solid Q3 results, the analyst tells investors in a research note.
About Z
Zillow Group, Inc. helps people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and buying, selling, financing, and renting experiences. The Company’s affiliates, subsidiaries, and brands include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce, and Follow Up Boss. It helps renters, buyers, sellers, and real estate professionals across all their residential real estate needs through its housing super app, which serves as an ecosystem of connected solutions for the tasks and services related to moving. It provides integrated transaction experience for movers through Zillow, its network of partners, its affiliated brands, and through a comprehensive suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Follow Up Boss and Spruce. It offers multifamily property managers a variety of advertising products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
