Zillow Reports 55% of Home Buyers are Repeat Buyers Reshaping Agent Selection
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
- Market Structure Shift: According to Zillow's 2025 Consumer Housing Trends Report, 36% of sellers now find their agents through online channels, more than doubling from 15% in 2018, indicating a profound impact of digital transformation on the real estate market.
- Return of Repeat Buyers: Repeat buyers account for 55% of all home purchasers, re-entering the market with higher expectations and stronger market understanding, compelling agents to provide more strategic services to meet these clients' needs.
- Accelerated Decision-Making: 47% of buyers hired the first agent they spoke with, and 59% of sellers did the same, highlighting the critical role of agents' online presence and expertise in client decision-making.
- Changing Service Priorities: 63% of repeat buyers ranked organizing and submitting paperwork as the most valuable agent service, reflecting their emphasis on efficiency and strategic guidance, necessitating agents to adjust their offerings to align with this trend.
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Analyst Views on ZG
Wall Street analysts forecast ZG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZG is 85.00 USD with a low forecast of 66.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
9 Buy
7 Hold
1 Sell
Moderate Buy
Current: 65.000
Low
66.00
Averages
85.00
High
100.00
Current: 65.000
Low
66.00
Averages
85.00
High
100.00
About ZG
Zillow Group, Inc. helps people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and buying, selling, financing, and renting experiences. The Company’s affiliates, subsidiaries, and brands include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce, and Follow Up Boss. It helps renters, buyers, sellers, and real estate professionals across all their residential real estate needs through its housing super app, which serves as an ecosystem of connected solutions for the tasks and services related to moving. It provides integrated transaction experience for movers through Zillow, its network of partners, its affiliated brands, and through a comprehensive suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Follow Up Boss and Spruce. It offers multifamily property managers a variety of advertising products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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