Wingstop Launches Hot Honey Trio, Elevating Flavor Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Source: Newsfilter
- New Product Launch: Wingstop introduces the Hot Honey Trio, featuring Hot Honey Rub, Saucy Sriracha Hot Honey, and Sweet Garlic Hot Honey, aimed at providing customers with diverse sweet-heat flavor options, enhancing brand appeal.
- Market Response: Since its introduction, Hot Honey Rub has become a fan favorite, and the launch of new flavors is expected to attract more customers, driving sales growth.
- Brand Strategy: CEO Michael Skipworth stated that the new flavors cater to hot honey enthusiasts, reflecting the brand's commitment to customer experience and aiming to enhance customer loyalty.
- Sales Channels: The new flavors are now available nationwide at Wingstop locations and through the app and website for a limited time, expected to further boost brand visibility and market share through multi-channel sales.
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Analyst Views on WING
Wall Street analysts forecast WING stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WING is 330.13 USD with a low forecast of 268.69 USD and a high forecast of 400.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
19 Buy
3 Hold
0 Sell
Strong Buy
Current: 272.700
Low
268.69
Averages
330.13
High
400.00
Current: 272.700
Low
268.69
Averages
330.13
High
400.00
About WING
Wingstop Inc. is a fast casual chicken wings-focused restaurant chain in the world, with more than 2,550 locations worldwide. The Company is in the business of franchising and operating Wingstop restaurants. The Company is primarily a franchisor, with approximately 98% of its restaurants owned and operated by independent franchisees. The Company offers classic wings, boneless wings, tenders, and chicken sandwiches, always cooked to order, and hand-sauced-and-tossed in 12 bold, distinctive flavors. It also complements its wings, tenders, and chicken sandwiches with fresh-cut, seasoned fries and fresh, hand-cut carrots and celery. It offers various order options, including dine-in / carryout / delivery; individual / combo meals / family packs. Its menu also features signature sides, including fresh-cut, seasoned fries and freshly made ranch and bleu cheese dips. The Company operates approximately a total of 2,513 restaurants in 45 states and 12 countries and United States territories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Wingstop Launches Hot Honey Trio, Elevating Flavor Experience
- New Product Launch: Wingstop introduces the Hot Honey Trio, featuring Hot Honey Rub, Saucy Sriracha Hot Honey, and Sweet Garlic Hot Honey, aimed at providing customers with diverse sweet-heat flavor options, enhancing brand appeal.
- Market Response: Since its introduction, Hot Honey Rub has become a fan favorite, and the launch of new flavors is expected to attract more customers, driving sales growth.
- Brand Strategy: CEO Michael Skipworth stated that the new flavors cater to hot honey enthusiasts, reflecting the brand's commitment to customer experience and aiming to enhance customer loyalty.
- Sales Channels: The new flavors are now available nationwide at Wingstop locations and through the app and website for a limited time, expected to further boost brand visibility and market share through multi-channel sales.
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Wingstop Inc. to Release 2025 Financial Results on February 18, 2026
- Earnings Call Announcement: Wingstop will host a conference call on February 18, 2026, at 10:00 AM ET to discuss its fiscal fourth quarter and full year 2025 financial results, aiming to enhance transparency for investors regarding the company's performance.
- Participation Details: Investors can join the call by dialing 1-877-259-5243 or 1-412-317-5176 (international), with a replay available two hours post-call, ensuring that those unable to attend live can still access critical information.
- Webcast and Archiving: The conference call will be webcast live and archived on Wingstop's investor relations website, facilitating better engagement and communication between the company and its investors.
- Brand Growth Vision: Wingstop achieved approximately $5 billion in system-wide sales in fiscal 2024 and has seen 21 consecutive years of same-store sales growth, demonstrating strong market performance and a vision to become a Top 10 Global Restaurant Brand, further solidifying its leadership in the industry.
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