Whirlpool: Short-Term Struggles, Long-Term Benefits—Is This the Right Moment?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy WHR?
Source: Marketbeat
Whirlpool's Q4 2025 Performance: Whirlpool's Q4 2025 results were weaker than expected, with a revenue decline of approximately 1% to $4.1 billion, primarily due to softness in North American and Latin American markets.
Long-term Outlook: Despite current pressures, analysts suggest a long-term recovery for Whirlpool, highlighting potential for stock price rebound and improved margins driven by cost-cutting and housing market recovery.
Investor Sentiment: The consensus price target for Whirlpool has remained stable, indicating confidence in future performance, while institutional investors continue to hold a significant portion of the stock.
Market Conditions: The market response has been cautious, with expectations of a 10% decline, but critical support levels are anticipated to hold, suggesting potential for future price recovery as housing data stabilizes.
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Analyst Views on WHR
Wall Street analysts forecast WHR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WHR is 64.50 USD with a low forecast of 51.00 USD and a high forecast of 78.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
2 Hold
2 Sell
Moderate Sell
Current: 85.090
Low
51.00
Averages
64.50
High
78.00
Current: 85.090
Low
51.00
Averages
64.50
High
78.00
About WHR
Whirlpool Corporation is a home appliance company. The Company is a manufacturer of kitchen and laundry appliances. Its segments include Major Domestic Appliances (MDA) North America; MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop, and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag, and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names. In SDA Global, the Company markets the appliances under the KitchenAid brand name to retailers, distributors, and to consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Whirlpool Named One of America's Most Iconic Companies
- Iconic Company Honor: Whirlpool Corporation has been recognized as one of TIME's 'America's Most Iconic Companies,' highlighting its enduring influence on American culture, particularly as the nation approaches its 250th anniversary, thereby reinforcing its brand stature.
- Domestic Manufacturing Advantage: Approximately 80% of Whirlpool's products are manufactured domestically, supporting over 20,000 employees, including 14,000 manufacturing workers across 10 U.S. plants, demonstrating the company's commitment to the U.S. economy.
- Investment and Innovation: Over the past decade, Whirlpool has invested $23 billion in American manufacturing, labor, and logistics, indicating its dedication to driving local economic growth and meeting the evolving needs of consumers.
- Diverse Brand Portfolio: Whirlpool's iconic brand portfolio includes Whirlpool, KitchenAid, JennAir, and others, with 2025 annual net sales of approximately $16 billion, nearly 90% of which came from the Americas, reflecting its leadership position in the home appliance industry.
See More
Maytag Showcases Powerful Appliances at KBIS 2026
- Exhibition Showcase: Maytag will present its powerful and durable laundry and refrigeration appliances at the 2026 Kitchen and Bath Industry Show (KBIS) in Orlando, Florida, from February 17 to 19, 2026, at booth W701, targeting consumers seeking high-performance appliances.
- Pet Care System: The Maytag® Pet Pro Laundry System is specifically designed to tackle tough stains, releasing additional water to capture pet hair while sanitizing with Oxi Cycle, removing 99.7% of odor-causing bacteria, thereby enhancing the laundry experience for pet owners.
- XL Crisper Refrigeration: The Maytag® 3-Door and 4-Door French Door Refrigerators feature the largest XL Crisper storage bin on the market, catering to large grocery hauls, and include an EvenAir Cooling System and fingerprint-resistant stainless finish, improving user convenience.
- Brand Legacy: With over 100 years of history, Maytag has engineered powerful and reliable kitchen and laundry appliances to alleviate household chores, showcasing its leadership and innovation in the appliance industry.
See More
Maytag Showcases Powerful Appliances at KBIS 2026
- Showcase at KBIS: Maytag will present its powerful and durable laundry and refrigeration appliances at the 2026 Kitchen and Bath Industry Show (KBIS) from February 17 to 19, 2026, at the Whirlpool Corporation Booth (W701) in Orlando, Florida, aiming to attract consumers interested in high-performance appliances.
- Product Features: Maytag's appliances are designed to tackle tough cleaning tasks, including pet hair removal, stubborn stain treatment, and odor-causing bacteria elimination, while its refrigerators feature XL Crisper bins to accommodate large grocery hauls, demonstrating the brand's deep understanding of consumer needs.
- Brand History: With over 100 years of experience, Maytag has engineered powerful and reliable kitchen and laundry appliances, offering a wide range of products including refrigerators, dishwashers, and ranges, aimed at alleviating household chores and enhancing users' quality of life.
- Company Background: Whirlpool Corporation is a leading U.S. appliance manufacturer, reporting approximately $16 billion in annual net sales in 2025, with 41,000 employees and 35 manufacturing and technology research centers, continuously driving innovation to meet evolving consumer demands.
See More
Whirlpool: Short-Term Struggles, Long-Term Benefits—Is This the Right Moment?
Whirlpool's Q4 2025 Performance: Whirlpool's Q4 2025 results were weaker than expected, with a revenue decline of approximately 1% to $4.1 billion, primarily due to softness in North American and Latin American markets.
Long-term Outlook: Despite current pressures, analysts suggest a long-term recovery for Whirlpool, highlighting potential for stock price rebound and improved margins driven by cost-cutting and housing market recovery.
Investor Sentiment: The consensus price target for Whirlpool has remained stable, indicating confidence in future performance, while institutional investors continue to hold a significant portion of the stock.
Market Conditions: The market response has been cautious, with expectations of a 10% decline, but critical support levels are anticipated to hold, suggesting potential for future price recovery as housing data stabilizes.
See More
US Stocks Close Mostly Lower, Microsoft Plummets 10%
- Microsoft's Disappointing Earnings: Microsoft shares plummeted over 10% due to underwhelming growth in its cloud business and higher-than-expected expenses, putting pressure on the overall market, particularly tech stocks.
- Meta's Strong Rebound: Meta Platforms' stock surged more than 10% after reporting Q4 revenue of $59.89 billion, exceeding expectations, with Q1 revenue forecasted between $53.5 billion and $56.5 billion, significantly above the $51.27 billion consensus.
- Energy Stocks Benefit: WTI crude oil prices jumped over 3% to a 4.25-month high as President Trump called for negotiations with Iran on a nuclear deal, boosting energy producers' stock prices.
- Economic Data Impact: US weekly initial unemployment claims fell to 209,000, indicating a slightly weaker labor market, while continuing claims dropped to 1.827 million, showing a stronger labor market, influencing market sentiment.
See More
Whirlpool Corporation Q4 2025 Earnings Call Insights
- Financial Performance: Whirlpool reported a full-year ongoing EPS of $6.23 and an ongoing EBIT margin of 4.7%, demonstrating resilience despite absorbing $300 million in tariffs, highlighting the company's focus on controllable factors.
- Leadership Changes: The promotion of Roxanne Warner to CFO and two other executives aims to leverage extensive industry experience to drive the execution of strategic priorities, enhancing confidence in the management team.
- Future Outlook: Management projects approximately 5% revenue growth for 2026, with EBIT margin expansion to 5.5% to 5.8%, and expects free cash flow of $400 million to $500 million, indicating a positive outlook for financial health.
- Market Challenges: Despite a confident outlook, management faces challenges from a housing slowdown in North America and economic instability, particularly in Latin America, which is expected to impact overall performance.
See More
Whirlpool Named One of America's Most Iconic Companies
- Iconic Company Honor: Whirlpool Corporation has been recognized as one of TIME's 'America's Most Iconic Companies,' highlighting its enduring influence on American culture, particularly as the nation approaches its 250th anniversary, thereby reinforcing its brand stature.
- Domestic Manufacturing Advantage: Approximately 80% of Whirlpool's products are manufactured domestically, supporting over 20,000 employees, including 14,000 manufacturing workers across 10 U.S. plants, demonstrating the company's commitment to the U.S. economy.
- Investment and Innovation: Over the past decade, Whirlpool has invested $23 billion in American manufacturing, labor, and logistics, indicating its dedication to driving local economic growth and meeting the evolving needs of consumers.
- Diverse Brand Portfolio: Whirlpool's iconic brand portfolio includes Whirlpool, KitchenAid, JennAir, and others, with 2025 annual net sales of approximately $16 billion, nearly 90% of which came from the Americas, reflecting its leadership position in the home appliance industry.
See More
Maytag Showcases Powerful Appliances at KBIS 2026
- Exhibition Showcase: Maytag will present its powerful and durable laundry and refrigeration appliances at the 2026 Kitchen and Bath Industry Show (KBIS) in Orlando, Florida, from February 17 to 19, 2026, at booth W701, targeting consumers seeking high-performance appliances.
- Pet Care System: The Maytag® Pet Pro Laundry System is specifically designed to tackle tough stains, releasing additional water to capture pet hair while sanitizing with Oxi Cycle, removing 99.7% of odor-causing bacteria, thereby enhancing the laundry experience for pet owners.
- XL Crisper Refrigeration: The Maytag® 3-Door and 4-Door French Door Refrigerators feature the largest XL Crisper storage bin on the market, catering to large grocery hauls, and include an EvenAir Cooling System and fingerprint-resistant stainless finish, improving user convenience.
- Brand Legacy: With over 100 years of history, Maytag has engineered powerful and reliable kitchen and laundry appliances to alleviate household chores, showcasing its leadership and innovation in the appliance industry.
See More
Maytag Showcases Powerful Appliances at KBIS 2026
- Showcase at KBIS: Maytag will present its powerful and durable laundry and refrigeration appliances at the 2026 Kitchen and Bath Industry Show (KBIS) from February 17 to 19, 2026, at the Whirlpool Corporation Booth (W701) in Orlando, Florida, aiming to attract consumers interested in high-performance appliances.
- Product Features: Maytag's appliances are designed to tackle tough cleaning tasks, including pet hair removal, stubborn stain treatment, and odor-causing bacteria elimination, while its refrigerators feature XL Crisper bins to accommodate large grocery hauls, demonstrating the brand's deep understanding of consumer needs.
- Brand History: With over 100 years of experience, Maytag has engineered powerful and reliable kitchen and laundry appliances, offering a wide range of products including refrigerators, dishwashers, and ranges, aimed at alleviating household chores and enhancing users' quality of life.
- Company Background: Whirlpool Corporation is a leading U.S. appliance manufacturer, reporting approximately $16 billion in annual net sales in 2025, with 41,000 employees and 35 manufacturing and technology research centers, continuously driving innovation to meet evolving consumer demands.
See More
Whirlpool: Short-Term Struggles, Long-Term Benefits—Is This the Right Moment?
Whirlpool's Q4 2025 Performance: Whirlpool's Q4 2025 results were weaker than expected, with a revenue decline of approximately 1% to $4.1 billion, primarily due to softness in North American and Latin American markets.
Long-term Outlook: Despite current pressures, analysts suggest a long-term recovery for Whirlpool, highlighting potential for stock price rebound and improved margins driven by cost-cutting and housing market recovery.
Investor Sentiment: The consensus price target for Whirlpool has remained stable, indicating confidence in future performance, while institutional investors continue to hold a significant portion of the stock.
Market Conditions: The market response has been cautious, with expectations of a 10% decline, but critical support levels are anticipated to hold, suggesting potential for future price recovery as housing data stabilizes.
See More
US Stocks Close Mostly Lower, Microsoft Plummets 10%
- Microsoft's Disappointing Earnings: Microsoft shares plummeted over 10% due to underwhelming growth in its cloud business and higher-than-expected expenses, putting pressure on the overall market, particularly tech stocks.
- Meta's Strong Rebound: Meta Platforms' stock surged more than 10% after reporting Q4 revenue of $59.89 billion, exceeding expectations, with Q1 revenue forecasted between $53.5 billion and $56.5 billion, significantly above the $51.27 billion consensus.
- Energy Stocks Benefit: WTI crude oil prices jumped over 3% to a 4.25-month high as President Trump called for negotiations with Iran on a nuclear deal, boosting energy producers' stock prices.
- Economic Data Impact: US weekly initial unemployment claims fell to 209,000, indicating a slightly weaker labor market, while continuing claims dropped to 1.827 million, showing a stronger labor market, influencing market sentiment.
See More
Whirlpool Corporation Q4 2025 Earnings Call Insights
- Financial Performance: Whirlpool reported a full-year ongoing EPS of $6.23 and an ongoing EBIT margin of 4.7%, demonstrating resilience despite absorbing $300 million in tariffs, highlighting the company's focus on controllable factors.
- Leadership Changes: The promotion of Roxanne Warner to CFO and two other executives aims to leverage extensive industry experience to drive the execution of strategic priorities, enhancing confidence in the management team.
- Future Outlook: Management projects approximately 5% revenue growth for 2026, with EBIT margin expansion to 5.5% to 5.8%, and expects free cash flow of $400 million to $500 million, indicating a positive outlook for financial health.
- Market Challenges: Despite a confident outlook, management faces challenges from a housing slowdown in North America and economic instability, particularly in Latin America, which is expected to impact overall performance.
See More
