Vita Coco Projects $580-$595 Million in Net Sales for 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 23 2025
0mins
Source: Fool
- Significant Market Potential: Market research indicates that the coconut water market is expected to grow from $4.43 billion in 2024 to $11.43 billion by 2030, providing substantial expansion opportunities for Vita Coco, especially with projected revenues of $516 million in 2024.
- Strong Sales Growth: Vita Coco reported a 24% year-over-year increase in net sales to $482 million through the first three quarters of 2023, with a remarkable 37% jump to $182 million in the third quarter, reflecting robust market demand and brand appeal.
- Stable Profitability: Despite challenges from tariffs and rising costs, Vita Coco anticipates maintaining a gross margin of 36% for 2025, which will help sustain its profitability and market confidence amid a high valuation.
- Strong Stock Performance: Vita Coco's stock has surged 55% year-to-date and 290% over the past five years, significantly outperforming the S&P 500's 16% gain, demonstrating strong investor sentiment and market recognition of the company's growth potential.
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Analyst Views on COCO
Wall Street analysts forecast COCO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COCO is 57.50 USD with a low forecast of 49.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
8 Buy
3 Hold
0 Sell
Moderate Buy
Current: 54.170
Low
49.00
Averages
57.50
High
63.00
Current: 54.170
Low
49.00
Averages
57.50
High
63.00
About COCO
The Vita Coco Company, Inc. offers a platform for brands in the functional beverage category. The Company’s brands include coconut water, Vita Coco; sustainably packaged water, Ever & Ever; and protein-infused water, PWR LIFT. Its branded portfolio is led by its Vita Coco brand, which is engaged in the coconut water category in the United States, and also includes coconut oil, juice, and milk offerings. It supplies private label products to retailers in both the coconut water and coconut oil categories. Additionally, the Company is also engaged in bulk product sales to beverage and food companies. Its Americas segment comprised of its operations primarily in the United States and Canada and the International segment comprised of operations primarily in Europe, the Middle East and the Asia Pacific regions. The Company’s products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and foodservice channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Vita Coco (COCO) Expands Growth Strategy Aiming for Over $1 Billion in Annual Sales
- Market Penetration: Vita Coco aims to deepen its penetration in the U.S. coconut water market, where household adoption is around 25%, leveraging its existing half-market share to achieve higher sales targets.
- Return to Sports Marketing: The company extends its partnership with U.S. Men's National Team midfielder Weston McKennie, aiming to capitalize on the 2026 World Cup to enhance brand visibility through a renewed focus on sports and fitness marketing.
- Product Innovation: Vita Coco is diversifying its offerings by introducing products like Vita Coco Treats, sparkling coconut varieties, and protein-infused waters, creating new consumption occasions and expanding its market reach.
- International Expansion: With a presence in over 30 countries, Vita Coco plans to further penetrate both developed and emerging markets where coconut water adoption is still low, supporting its long-term growth strategy.
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