Vita Coco Partners with Rush Soccer to Provide Healthy Hydration Options
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 09 2025
0mins
Source: Newsfilter
- Partnership Announcement: Vita Coco has partnered with Rush Soccer, the world's largest youth soccer organization, becoming its Official Hydration Partner, which provides direct access to over 55,000 players and their families, promoting healthier beverage options.
- Market Impact: By integrating products and setting up hydration stations at Rush soccer events nationwide starting in 2026, Vita Coco aims to enhance brand visibility while meeting the demand for beverages free from artificial ingredients among young athletes.
- Product Superiority: Vita Coco's coconut water contains 1149mg of electrolytes per 500ml, which is 3.5 times that of the leading sports drink, emphasizing its significance in athletic performance and recovery, thereby reinforcing its market leadership.
- Strategic Vision: This partnership not only reflects Vita Coco's commitment to youth health but also aims to elevate the brand's influence among young athletes through collaborative efforts with Rush Soccer, driving future business growth.
Get Free Real-Time Notifications for Any Stock
Monitor tickers like COCO with instant alerts to capture every critical market movement.
Sign up for free to build your custom watchlist and receive professional-grade stock notifications.
Analyst Views on COCO
Wall Street analysts forecast COCO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COCO is 57.50 USD with a low forecast of 49.00 USD and a high forecast of 63.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
8 Buy
3 Hold
0 Sell
Moderate Buy
Current: 54.170
Low
49.00
Averages
57.50
High
63.00
Current: 54.170
Low
49.00
Averages
57.50
High
63.00
About COCO
The Vita Coco Company, Inc. offers a platform for brands in the functional beverage category. The Company’s brands include coconut water, Vita Coco; sustainably packaged water, Ever & Ever; and protein-infused water, PWR LIFT. Its branded portfolio is led by its Vita Coco brand, which is engaged in the coconut water category in the United States, and also includes coconut oil, juice, and milk offerings. It supplies private label products to retailers in both the coconut water and coconut oil categories. Additionally, the Company is also engaged in bulk product sales to beverage and food companies. Its Americas segment comprised of its operations primarily in the United States and Canada and the International segment comprised of operations primarily in Europe, the Middle East and the Asia Pacific regions. The Company’s products are distributed primarily through club, food, drug, mass, convenience, e-commerce, and foodservice channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Vita Coco (COCO) Expands Growth Strategy Aiming for Over $1 Billion in Annual Sales
- Market Penetration: Vita Coco aims to deepen its penetration in the U.S. coconut water market, where household adoption is around 25%, leveraging its existing half-market share to achieve higher sales targets.
- Return to Sports Marketing: The company extends its partnership with U.S. Men's National Team midfielder Weston McKennie, aiming to capitalize on the 2026 World Cup to enhance brand visibility through a renewed focus on sports and fitness marketing.
- Product Innovation: Vita Coco is diversifying its offerings by introducing products like Vita Coco Treats, sparkling coconut varieties, and protein-infused waters, creating new consumption occasions and expanding its market reach.
- International Expansion: With a presence in over 30 countries, Vita Coco plans to further penetrate both developed and emerging markets where coconut water adoption is still low, supporting its long-term growth strategy.
Continue Reading
A Positive Technical Outlook for Consumer Staples Stocks in 2026
Consumer Staples Sector Performance: The consumer staples sector demonstrated renewed strength last week, with the State Street Consumer Staples Select Sector ETF gaining 2%.
ETF Weekly Range: The ETF finished at the top of its weekly range and closed nearly 4% above its intraweek low.
Continue Reading