Vipshop Sees Increase in Shoppers, Super VIP Memberships Surge by Double Digits
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 20 2025
0mins
Source: Benzinga
Quarterly Performance: Vipshop Holdings reported third-quarter sales of $3.00 billion, exceeding analyst expectations, with a 3.46% increase from the previous year. Adjusted earnings per ADS were 42 cents, also surpassing estimates.
Customer Growth: The company saw an increase in total orders to 166.4 million and active customers rose to 40.1 million, indicating strong customer engagement and growth momentum.
Financial Metrics: Gross margin decreased to 23.0% from 24.0% year-over-year, while gross profit slightly declined to $689.55 million. The company has significant cash reserves of $3.5 billion and ongoing share repurchase programs.
Future Outlook: For the fourth quarter, Vipshop anticipates net revenues between 33.20 billion yuan and 34.90 billion yuan, aligning closely with analyst estimates and indicating a potential year-over-year growth of 0% to 5%.
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Analyst Views on VIPS
Wall Street analysts forecast VIPS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for VIPS is 21.12 USD with a low forecast of 18.00 USD and a high forecast of 23.60 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
3 Hold
0 Sell
Moderate Buy
Current: 17.670
Low
18.00
Averages
21.12
High
23.60
Current: 17.670
Low
18.00
Averages
21.12
High
23.60
About VIPS
Vipshop Holdings Ltd is an online discount retailer for brands in China. The Company offers branded products to consumers in China through flash sales mainly on its vip.com Website. The Company's segment is sales, product distribution and offering of goods on its online platforms. The Company conducts its business through its subsidiaries and consolidated affiliated entities in China. Through its flash sales model, the Company sells limited quantities of discounted branded products online for limited periods of time. The Company offers diversified product offerings from over 17,000 domestic and international brands, including apparel for women, men and children, fashion goods, cosmetics, home goods and other lifestyle products. The Company offers a range of products and services for consumers through lefeng.com, specializing in branded cosmetics, apparel, healthcare products, food and other consumer products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Polaris Capital Fully Exits Vipshop Holdings
- Stake Reduction: On January 29, Polaris Capital disclosed to the SEC that it sold its entire stake in Vipshop, offloading 5.07 million shares in a transaction valued at approximately $99.54 million, indicating a diminished confidence in the stock.
- Asset Reallocation: Vipshop previously represented 6.5% of Polaris's AUM, and this complete exit suggests a strategic shift towards sectors with clearer earnings visibility, particularly in U.S.-listed banks and healthcare.
- Stable Financials: Vipshop reported a 3.4% year-over-year revenue increase to $3 billion and a nearly 17% rise in net income in the latest quarter, reflecting stable fundamentals, yet Polaris's exit may signal caution regarding the Chinese consumer market.
- Market Performance: As of January 28, Vipshop shares were priced at $17.67, up 23.7% over the past year, outperforming the S&P 500 by 8.74 percentage points, indicating its ongoing competitiveness in the e-commerce sector.
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KraneShares CSI China Internet ETF Declines 2.1%, Vipshop Falls 7.4%
- ETF Underperformance: The KraneShares CSI China Internet ETF fell approximately 2.1% in Friday afternoon trading, indicating a lack of investor confidence in the sector, which may influence asset allocation decisions.
- Vipshop Stock Decline: Vipshop's shares dropped about 7.4% on Friday, reflecting market concerns over its future performance, potentially leading investors to reassess its competitiveness in the e-commerce space.
- Education Stocks Pressured: Tal Education Group's stock fell approximately 3.9% on the same day, highlighting ongoing pressures in the education sector that could impact its long-term growth outlook.
- Market Sentiment Weak: Overall market sentiment remains weak, particularly for Chinese internet-related stocks, which may lead to decreased liquidity and investor confidence in related ETFs.
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