Under Armour UAA Shares Surge 7.5% to $5.14 Amid Strong Volume
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 31 2025
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Source: NASDAQ.COM
- Stock Surge: Under Armour's UAA shares rose 7.5% in the last trading session to close at $5.14, with trading volume significantly exceeding normal levels, indicating strong market interest and increased investor confidence.
- Regional Growth: The company's growth remains robust in EMEA and Latin America, supported by premium products and disciplined pricing strategies, which not only enhance brand image but also strengthen its competitive position in the global market.
- Earnings Expectations: Under Armour is expected to report a quarterly loss of $0.02 per share, representing a year-over-year decline of 125%, with revenues projected at $1.31 billion, down 6.6% from the previous year, indicating financial pressures ahead.
- Earnings Estimate Revisions: The consensus EPS estimate for Under Armour has been revised down by 38.5% over the past 30 days, and such negative trends are typically correlated with stock price declines, prompting investors to monitor future performance closely to assess potential price appreciation.
Analyst Views on UAA
Wall Street analysts forecast UAA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
4 Buy
12 Hold
3 Sell
Hold
Current: 6.330
Low
4.00
Averages
5.69
High
9.00
Current: 6.330
Low
4.00
Averages
5.69
High
9.00
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








