Under Armour (UAA) Becomes Most Shorted Stock in Consumer Discretionary Sector with 34.96% Short Interest
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2h ago
0mins
Source: seekingalpha
- Short Interest Analysis: In December, the average short interest across the consumer discretionary sector rose, with Under Armour (UAA) becoming the most shorted stock at 34.96%, indicating market pessimism about its future performance.
- Competitor Comparison: Following UAA, Kohl’s (KSS) and Advance Auto Parts (AAP) had short interests of 25.86% and 21.75%, respectively, suggesting that confidence in these companies is also under pressure, which could affect their stock prices.
- Low Short Stocks: Amazon.com (AMZN) maintained a low short interest of only 0.69%, reflecting investor confidence in its future growth, which may provide support for its stock price.
- Market Trends: Overall, short positioning in the consumer discretionary sector remains concentrated in specific apparel, retail, and auto-related names, reflecting differing market perceptions that could influence investors' asset allocation strategies.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.71 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
43 Analyst Rating
40 Buy
3 Hold
0 Sell
Strong Buy
Current: 238.180
Low
250.00
Averages
294.71
High
340.00
Current: 238.180
Low
250.00
Averages
294.71
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
