Under Armour Appoints New Executives to Drive Transformation
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
- Executive Appointments: Under Armour has appointed Kara Trent as Chief Merchandising Officer, who will oversee product line architecture and market strategies, expected to enhance revenue and margin optimization through improved SKU productivity and channel profitability, thereby driving overall brand performance.
- Market Leadership: Adam Peake has been named President of the Americas, where he will leverage over 25 years of leadership experience to oversee marketplace strategy across North and South America, aiming to accelerate omni-channel growth and strengthen brand relevance for sustainable results.
- Design Advisory Role: Yassine Saidi will transition to a Senior Advisor role focused on design expression and creative continuity, continuing to evolve the brand's design language and ensuring a balance between innovation and tradition to enhance product competitiveness in the market.
- Strategic Cohesion: These executive changes aim to strengthen product, brand, and marketplace leadership under a unified operating model, enhancing operational efficiency and driving Under Armour's sustainable growth and financial performance globally.
Analyst Views on UAA
Wall Street analysts forecast UAA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
4 Buy
12 Hold
3 Sell
Hold
Current: 6.320
Low
4.00
Averages
5.69
High
9.00
Current: 6.320
Low
4.00
Averages
5.69
High
9.00
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
