TTD's Recent Innovations Position Company for Future Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 04 2025
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Source: NASDAQ.COM
The Trade Desk's Growth: The Trade Desk (TTD) reported a third-quarter revenue of $739 million, an 18% year-over-year increase, driven by innovations in its Kokai platform and strong digital demand. The company is introducing new products and platform upgrades to enhance its competitive edge and accelerate growth into 2026.
Innovations and Features: TTD launched Audience Unlimited, allowing users to access third-party data more freely, and Koa Adaptive Trading Modes, which provide flexibility in ad campaign management. These innovations are expected to boost AI adoption and improve campaign performance.
Market Position and Competition: Despite a challenging market with rising competition from Magnite and Taboola, TTD is well-positioned for growth due to its expanding Kokai adoption, strong client retention, and support for UID2, particularly in the CTV and retail media sectors.
Stock Performance and Outlook: TTD's shares have declined 72.3% over the past year, contrasting with the S&P 500's rise. However, the Zacks Consensus Estimate for TTD's earnings for 2025 has improved, and the company currently holds a Zacks Rank #3 (Hold).
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Analyst Views on TBLA
Wall Street analysts forecast TBLA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TBLA is 4.80 USD with a low forecast of 4.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 4.120
Low
4.00
Averages
4.80
High
6.00
Current: 4.120
Low
4.00
Averages
4.80
High
6.00
About TBLA
Taboola.com Ltd. is a technology company that powers recommendations across the Open Web with an artificial intelligence (AI)-based, algorithmic engine. It partners with Websites, devices, and mobile apps (collectively referred to as digital properties), to recommend editorial content and advertisements on the Open Web. Digital properties use the Company’s technology platforms to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It empowers advertisers to leverage its proprietary AI-powered recommendation platform to reach targeted audiences utilizing effective, native ad-formats across digital properties. As part of the Company's E-Commerce offerings, it also syndicates its retailer advertisers’ monetized product listings and links (clickable advertisements) into commerce content-oriented consumer experiences on both the Open Web and within the dominant traditional ad platforms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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