Trump reveals agreements with Lilly and Novo Nordisk to reduce prices of obesity medications.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 06 2025
0mins
Price Reductions for Obesity Drugs: President Trump announced agreements with Eli Lilly and Novo Nordisk to lower prices of obesity drugs, including new pills, for Medicare and Medicaid recipients.
Launch of TrumpRx.gov: A new website, TrumpRx.gov, will be launched in January 2026 to provide discounted access to these treatments for consumers.
Pricing Details: Starting doses of upcoming obesity pills will be priced at $145 per month, while existing injections will initially cost $350 per month, trending down to $245 over two years.
Market Reaction: Following the announcement, shares of Eli Lilly and Novo Nordisk saw slight increases in afternoon trading.
Analyst Views on NVO
Wall Street analysts forecast NVO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for NVO is 54.67 USD with a low forecast of 42.00 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
4 Buy
3 Hold
1 Sell
Moderate Buy
Current: 62.230
Low
42.00
Averages
54.67
High
70.00
Current: 62.230
Low
42.00
Averages
54.67
High
70.00
About NVO
Novo Nordisk A/S is a global healthcare company engaged in diabetes care. The Company is also engaged in the discovery, development, manufacturing and marketing of pharmaceutical products. The Company operates through two business segments: diabetes and obesity care, and biopharmaceuticals. The Company's diabetes and obesity care segment covers insulin, GLP-1, other protein-related products, such as glucagon, protein-related delivery systems and needles, and oral anti-diabetic drugs. The Company's biopharmaceuticals segment covers the therapy areas of hemophilia care, growth hormone therapy and hormone replacement therapy. The Company also offers Saxenda product to treat obesity. It offers a range of products, including NovoLog/NovoRapid; NovoLog Mix/NovoMix; Prandin/NovoNorm; NovoSeven; Norditropin, and Vagifem. As of December 31, 2016, it marketed its products in over 180 countries. Its regional structure consists of two commercial units: North America and International Operations.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








