Trump Abandons EU Tariffs, Signaling Resurgence of 'TACO Trade'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Should l Buy COF?
Source: Benzinga
- Tariff Policy Shift: Trump announced he will not impose a 10% tariff on the EU after a productive meeting with NATO Secretary General Rutte, indicating improved relations that are expected to boost transatlantic trade growth.
- Futures Rise: Following this news, S&P 500 futures rose 0.30% to 6,931.00 points, while Nasdaq futures increased by 0.43% to 25,579.00 points, reflecting market optimism about future economic prospects.
- Asian Market Surge: Japan's Nikkei 225 index surged 1.20% to 53,409.16 points, benefiting from strong performances of stocks with European market exposure, showcasing a positive global market reaction to U.S. policy changes.
- Economic Data Focus: Investors are looking forward to upcoming economic reports, including GDP and initial jobless claims, which are expected to significantly impact market sentiment.
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Analyst Views on COF
Wall Street analysts forecast COF stock price to rise
19 Analyst Rating
16 Buy
3 Hold
0 Sell
Strong Buy
Current: 196.630
Low
256.00
Averages
280.42
High
310.00
Current: 196.630
Low
256.00
Averages
280.42
High
310.00
About COF
Capital One Financial Corporation is a diversified financial services holding company with banking and non-banking subsidiaries. The Company offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. It operates through three segments: Credit Card, Consumer Banking and Commercial Banking. The Credit Card segment consists of its domestic consumer and small business card lending, and international card businesses in the United Kingdom and Canada. The Consumer Banking segment consists of its deposit gathering and lending activities for consumers and small businesses, and national auto lending. The Commercial Banking segment consists of its lending, deposit gathering, capital markets and treasury management services to commercial real estate and commercial and industrial customers. Its principal operating subsidiary is Capital One, National Association, which offers banking products and financial services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Low-Risk Business Model: Visa operates without credit risk, generating fees solely from network transactions, with an expected $17 trillion flowing through its network by 2025, which translates into substantial revenue streams for the company.
- Investment Opportunity: Despite a year-to-date decline of about 11% in Visa's stock, its forward P/E ratio of 24, combined with an average annual return of approximately 14% over the past decade, positions the current stock price as relatively cheap, making it an attractive buy for investors.
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- Market Dominance: Visa holds approximately 52% of the U.S. credit card market, forming a duopoly with Mastercard and controlling 77% of the market, demonstrating its strong competitive moat that ensures stability during economic fluctuations.
- Asset-Light Model: Visa's business model is virtually free of credit risk, primarily generating fees from network transactions, with an expected transaction volume of $17 trillion by 2025, allowing the company to remain profitable even in tough economic times.
- Stable Long-Term Returns: Over the past decade, Visa has achieved an average annual return of about 14%, and despite an 11% decline in stock price this year, its forward P/E ratio of 24 indicates that the stock is relatively cheap and suitable for long-term investors.
- Investment in Technology: Visa generates strong cash flow, enabling continuous investment in technology system upgrades, ensuring its leading position in the payment network while maintaining high profit margins, further solidifying its market competitiveness.
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