TransAct Appoints Dana Loof as Chief Marketing Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
TransAct Technologies (TACT) "announced the appointment of Dana Loof as Chief Marketing Officer. Ms. Loof has a 30-year track record leading high-growth technology companies, where she has been responsible for global marketing strategy, brand strategy and positioning, category building, revenue generation, and customer engagement initiatives. Prior to joining TransAct, Ms. Loof worked as an independent consultant providing chief marketing officer services and served as Chief Marketing Officer at Evolv Technologies Holdings (EVLV)."
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Analyst Views on EVLV
Wall Street analysts forecast EVLV stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EVLV is 9.83 USD with a low forecast of 9.50 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 6.480
Low
9.50
Averages
9.83
High
10.00
Current: 6.480
Low
9.50
Averages
9.83
High
10.00
About EVLV
Evolv Technologies Holdings, Inc. is a security technology company. The Company is developing artificial intelligence (AI)-based weapons detection to create safer experiences for venues and companies as well as schools, hospitals, and public spaces. Its solutions combine proprietary software and hardware, delivered as a long-term Security-as-a-Service (SaaS) subscription model and are designed to enhance security and improve the visitor experience. The Company offers two core solutions: Evolv Express and Evolv eXpedite, designed to efficiently screen high volumes of people and bags for concealed threats. Its flagship product, Evolv Express, uses advanced sensors, AI-powered software, and cloud services to not only consistently detect firearms, improvised explosives, and certain types of knives and distinguish them from many harmless items, such as cell phones and keys. In addition to screening capabilities, its solution includes Evolv Insights, a software analytics dashboard.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Evolv Technologies CEO Sells 74,322 Shares for $522,483
- Insider Selling: Evolv Technologies CEO John Kedzierski sold 74,322 shares for approximately $522,483, reducing his direct holdings by 34.57%, indicating a focus on tax planning rather than a loss of confidence in the company.
- Option Exercise: The stock sale occurred immediately after the exercise of 207,000 options, demonstrating the executive's management of tax liabilities while retaining a significant direct stake of 140,678 shares, ensuring continued investment in the company.
- Financial Performance: Evolv Technologies reported a 57% year-over-year revenue increase to $42.9 million in Q3, with annual recurring revenue rising 25% to $117.2 million, highlighting strong growth potential in the high-demand security solutions market.
- Outlook Adjustment: Management raised full-year 2025 revenue guidance to $142 million to $145 million, implying a growth rate of up to 40%, further solidifying market confidence in Evolv Technologies' future prospects.

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Evolv Technologies CEO Sells 74,322 Shares for $522,483 Following Options Exercise
- Insider Sale: Evolv Technologies CEO John Kedzierski sold 74,322 shares in the open market for $522,483 after exercising 207,000 options, reducing his direct ownership by 34.57%, indicating a focus on tax planning rather than a lack of confidence.
- Ownership Structure Change: Following the transaction, Kedzierski's direct holdings decreased from 215,000 to 140,678 shares, yet he retains a significant stake, suggesting continued confidence in the company's future prospects.
- Market Performance: Shares were sold at $7.03 each, compared to a closing price of $7.31 on January 5, reflecting a remarkable 132.69% increase over the past year, highlighting the company's strong growth potential in the security technology sector.
- Financial Health: Evolv Technologies reported a 57% year-over-year revenue increase to $42.9 million in Q3, with management raising 2025 revenue guidance to $142 million to $145 million, showcasing the company's competitive edge in the rapidly growing security market.

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