Thryv Predicts AI Will Enhance SMB Efficiency by 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 16 2025
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Source: Newsfilter
- Digital Transformation Acceleration: A Thryv survey reveals that over 50% of SMBs use AI daily, with 58% saving more than 20 hours per month, indicating that AI is rapidly driving digital transformation and enhancing operational efficiency and market competitiveness for small businesses.
- Human-AI Collaboration Advantage: Thryv's CEO Joe Walsh notes that the integration of AI with human efforts allows businesses to provide more empathetic customer service experiences, which not only boosts customer satisfaction but also strengthens the community presence of small businesses.
- Rise of Universal Assistants: Thryv's CTO Sean Wechter emphasizes that AI will serve as a universal assistant to streamline workflows, enabling businesses to complete tasks through natural language interactions, significantly improving efficiency and reducing time spent switching between tools.
- New Standard for Market Strategy: Thryv's Chief Product Officer Rees Johnson predicts that by 2026, AI-driven go-to-market strategies will become a baseline requirement for SMBs, with sales teams leveraging AI for lead scoring and email automation, potentially achieving double-digit gains in conversion rates.
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Analyst Views on THRY
Wall Street analysts forecast THRY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for THRY is 14.00 USD with a low forecast of 13.00 USD and a high forecast of 15.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Analyst Rating
2 Buy
3 Hold
0 Sell
Moderate Buy
Current: 4.610
Low
13.00
Averages
14.00
High
15.00
Current: 4.610
Low
13.00
Averages
14.00
High
15.00
About THRY
Thryv Holdings, Inc. is a provider of software-as-a-service (SaaS) solutions to small and medium-sized businesses (SMBs). Its segments include Thryv Marketing Services and Thryv SaaS. Thryv Marketing Services segment, which includes the Company’s Print and Digital solutions business. Thryv SaaS segment, which includes the Company's SaaS flagship all-in-one small business management modular software platform, which includes Command Center, Business Center, Marketing Center, ThryvPay, Thryv Add-Ons, and Keap Automations. Its solutions enable its SMB clients to attract and generate new business leads, manage their customer relationships efficiently with artificial intelligence (AI) tools and automations, and run their day-to-day operations. Its Business Center is designed to allow an SMB to streamline day-to-day business operations, including customer relationship management, appointment scheduling, estimate and invoice creation, and online review management.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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