Thor Industries Upgraded to Buy with Price Target Raised to $133
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Source: CNBC
- Sales Mix Improvement: Loop Capital upgraded Thor Industries from hold to buy, with analyst Brandon Rollé raising the price target from $103 to $133, indicating a potential 23% upside from Monday's close due to expected margin improvements driven by higher-end RV demand.
- Market Demand Shift: At the Ohio RV Supershow, Rollé observed a shift in consumer preferences towards more expensive RVs, suggesting that the elusive post-COVID trade-up cycle may be starting to positively impact the industry.
- Product Line Expansion: With the expansion of Thor's fifth-wheel lineup, the analyst believes the company is well-positioned to capture market share in categories benefiting from trade-up activity, potentially leading to higher shipment volumes and margins.
- Cautious Earnings Outlook: While Rollé anticipates a richer mix of shipments and better margins in the second half of the year, he cautions that Thor Industries may be slow to ramp up production to carefully assess demand during the main retail selling season, limiting significant earnings boosts this year.
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Analyst Views on THO
Wall Street analysts forecast THO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for THO is 108.43 USD with a low forecast of 97.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
2 Buy
9 Hold
0 Sell
Hold
Current: 112.920
Low
97.00
Averages
108.43
High
115.00
Current: 112.920
Low
97.00
Averages
108.43
High
115.00
About THO
THOR Industries, Inc. is a manufacturer of recreational vehicles (RV). The Company manufactures a variety of RVs in the United States and Europe, and sells those vehicles, as well as related parts and accessories, primarily to independent, non-franchise dealers throughout the United States, Canada and Europe. Its segments include North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles and European Recreational Vehicles. The North American Towable Recreational Vehicles segment consists of Airstream (towable), Heartland (including Cruiser RV and DRV), Jayco (including Jayco towable, Starcraft and Highland Ridge), Keystone (including CrossRoads and Dutchmen), and KZ (including Venture RV). The North American Motorized Recreational Vehicles segment consists of Airstream (motorized), Jayco (including Jayco motorized and Entegra Coach), Thor Motor Coach and the Tiffin Group. The European Recreational Vehicles segment consists of the EHG business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
THOR Launches World's First Range-Extended Electric Motorhome
- Electric Motorhome Innovation: THOR Industries has launched the ENTEGRA COACH® EMBARK™, the world's first range-extended electric Class A motorhome, which significantly reduces greenhouse gas emissions and reinforces its leadership in eMobility.
- Sustainability Achievements: In FY2025, THOR decreased global Scope 1 and Scope 2 emissions by 36% compared to the 2019 baseline, and Scope 3 emissions by 42% compared to the 2022 baseline, demonstrating substantial progress in environmental impact management.
- Solar Project Implementation: The solar projects installed at THOR's North American operations have eliminated 4,611 metric tons of CO2 equivalent, equivalent to the emissions of 1,076 gasoline vehicles driven for a year, showcasing the company's commitment to renewable energy utilization.
- Industry Recognition: THOR has been recognized for the fourth consecutive year in Newsweek's and Statista's lists of
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THOR Launches World's First Range-Extended Electric Motorhome
- Electric Motorhome Innovation: THOR Industries has launched the ENTEGRA COACH® EMBARK™, the world's first range-extended electric Class A motorhome, which helps reduce greenhouse gas emissions and solidifies its leadership in the eMobility sector.
- Sustainability Strategy: The company's FY2025 sustainability report highlights its commitment to minimizing environmental impact and enhancing social responsibility through innovative products and improved operations, showcasing a strong dedication to a sustainable future.
- Industry Leadership: At the Düsseldorf Caravan Salon, THOR unveiled the Dethleffs e.home ECO prototype, which combines electric mobility with sustainable construction, as nearly all components used have a lower carbon footprint than traditional RVs, enhancing its competitive edge in the market.
- Global Impact: THOR's sustainability program focuses not only on product innovation but also on improving the quality of life for employees and customers, supporting vibrant and resilient communities, reflecting its commitment to social responsibility on a global scale.
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