Tesla Brand Value Declines for Third Consecutive Year
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1d ago
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Source: Newsfilter
- Brand Value Plummet: According to Brand Finance, Tesla's brand value dropped 36% in 2025, falling from $58.3 billion in 2024 to approximately $27.61 billion, indicating a sustained decline in the company's market competitiveness.
- Consumer Trust Decline: Tesla's recommendation score in the U.S. fell to 4.0 out of 10, down from 8.2 in 2023, reflecting a significant decrease in consumer trust and willingness to recommend the brand, which could adversely affect future sales.
- Intensifying Market Competition: Tesla's main competitor, BYD, saw its brand value increase by 23% to $17.29 billion, intensifying pressure on Tesla in the global EV market, particularly in terms of innovation and pricing competition.
- Stock Price Volatility Impact: Although Tesla's stock price rose about 11% in 2025, the overall brand image suffered due to political factors and the loss of federal tax credits, leading to diminished investor confidence regarding future prospects.
Analyst Views on TSLA
Wall Street analysts forecast TSLA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TSLA is 401.93 USD with a low forecast of 25.28 USD and a high forecast of 600.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
30 Analyst Rating
12 Buy
11 Hold
7 Sell
Hold
Current: 430.900
Low
25.28
Averages
401.93
High
600.00
Current: 430.900
Low
25.28
Averages
401.93
High
600.00
About TSLA
Tesla, Inc. designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Its segments include automotive, and energy generation and storage. The automotive segment includes the design, development, manufacturing, sales and leasing of high-performance fully electric vehicles, and sales of automotive regulatory credits. It also includes sales of used vehicles, non-warranty maintenance services and collisions, part sales, paid supercharging, insurance services revenue and retail merchandise sales. The energy generation and storage segment include the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives. Its consumer vehicles include the Model 3, Y, S, X and Cybertruck. Its lithium-ion battery energy storage products include Powerwall and Megapack.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








