Super Bowl LX Commercials: Featuring Grubhub, Cadillac F1, Liquid I.V., and a Vodka Ad Powered by Generative AI
Written by Emily J. Thompson, Senior Investment Analyst
Source: SeekingAlpha
Super Bowl LX Date and Advertising Trends: Super Bowl LX is scheduled for February 8, 2026, with advertising expected to be a major focus, as 30-second spots have sold for $7 to $8 million each.
Grubhub's National Debut: Grubhub will air its first national Super Bowl commercial in 2026, aiming to reestablish its brand after being acquired by Marc Lore's Wonder Group, which also includes Blue Apron and Tastemade.
Cadillac's Formula 1 Introduction: Cadillac will unveil its first Formula 1 car in a Super Bowl LX ad, marking its entry into the World Championship with support from General Motors and TWG Motorsports.
Innovative Ads from New Brands: Unilever's Liquid I.V. and Sazerac's Svedka vodka will make their Super Bowl debuts, with Liquid I.V. promoting hydration as a key performance factor and Svedka's ad being created primarily with generative AI.
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Analyst Views on UL
Wall Street analysts forecast UL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UL is 68.37 USD with a low forecast of 60.10 USD and a high forecast of 74.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 66.530
Low
60.10
Averages
68.37
High
74.00
Current: 66.530
Low
60.10
Averages
68.37
High
74.00
About UL
Unilever PLC is a United Kingdom-based fast-moving consumer goods (FMCG) company. The Company operates through five segments: Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream. The Beauty & Wellbeing segment sells hair care (shampoo, conditioner, styling), skin care (face, hand and body moisturizers) and includes Prestige Beauty and Health & Wellbeing. The Personal Care segment sells skin cleansing (soap, shower), deodorant and oral care (toothpaste, toothbrush, mouthwash) products. The Home Care segment sells fabric care (washing powders and liquids, rinse conditioners) and a range of cleaning products. The Foods segment sells cooking aids & mini-meals (soups, bouillons, seasonings), condiments (mayonnaise, ketchup) and Unilever Food Solutions. The Ice Cream segment includes ice cream products. It offers K18, which is a biotech hair care brand. Its subsidiaries include Unilever de Argentina S.A., Unilever Australia Limited, Unilever Canada Inc., and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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