Spooked by US tariffs, retailers look for growth in Europe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 06 2025
0mins
Source: Reuters
Shift in Retail Focus: Retailers and consumer brands are increasingly shifting their focus from the U.S. to Europe due to anticipated price hikes from U.S. tariffs, which are expected to dampen American consumer demand.
Impact of Tariffs on Pricing: Companies like Hugo Boss and Mattel are adjusting their strategies by rerouting production and increasing prices in the U.S. to offset tariff impacts, while also facing increased competition in European markets.
Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.43 USD with a low forecast of 20.00 USD and a high forecast of 30.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 20.880
Low
20.00
Averages
24.43
High
30.00
Current: 20.880
Low
20.00
Averages
24.43
High
30.00
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








