Snap announces Q3 earnings per share of 6 cents, falling short of the expected 12 cents.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 05 2025
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- Q3 Revenue Performance: The company reported a Q3 revenue of $1.51 billion, surpassing the consensus estimate of $1.49 billion.
- Focus on Advertiser Success: The company emphasized that its commitment to performance, creativity, and simplicity is enhancing results for advertisers while providing more communication options for its community.
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Analyst Views on SNAP
Wall Street analysts forecast SNAP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SNAP is 9.57 USD with a low forecast of 7.00 USD and a high forecast of 13.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
2 Buy
24 Hold
2 Sell
Hold
Current: 7.670
Low
7.00
Averages
9.57
High
13.00
Current: 7.670
Low
7.00
Averages
9.57
High
13.00
About SNAP
Snap Inc. is a technology company. Its flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world. Snapchat is the Company's core mobile device application and contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all the five tabs. Additionally, it offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a range of features, from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. The Company also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Snap Inc. Launches Specs Subsidiary to Enter Smart Eyewear Market
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- Product Vision: Snap stated that Specs will focus on developing a new type of eyewear designed to integrate digital experiences with the real world, with the goal of eventually replacing traditional computers and enhancing user digital interaction.
- Market Expectations: Snap plans to publicly launch its sixth-generation augmented reality glasses later this year, marking a significant step in its strategy within the smart eyewear market, which is expected to attract more consumer interest.
- Stock Price Reaction: Snap's shares rose 4% to $7.76 in early trading on the NYSE, reflecting positive market sentiment towards its new strategic direction and investor confidence.
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Snap Establishes Wholly Owned Subsidiary for AR Glasses Development
- Subsidiary Formation: Snap has announced the integration of its augmented reality glasses development team into a wholly owned subsidiary named Specs Inc., aimed at achieving greater operational focus and strategic alignment in preparation for the upcoming Specs AR glasses launch.
- Hiring Initiative: Specs Inc. is currently hiring for nearly 100 positions, indicating Snap's commitment to expanding its workforce in the AR glasses sector, although the company has not disclosed the exact number of employees.
- Market Competition: Snap's AR glasses will compete with offerings from Meta and Alphabet, which are also investing in AI-enabled eyewear, highlighting the intense competition Snap faces in the rapidly evolving AR market.
- Product Launch Plans: Snap plans to release its sixth generation of glasses in 2026, with new models expected to be smaller and lighter, aimed at consumers, although specific launch dates and pricing remain unannounced, reflecting the company's ongoing commitment to product innovation.
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