Small Cap Consumer Research Reiterates Buy on Betterware de Mexico SAPI, Maintains $22.5 Price Target
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 25 2025
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Source: Benzinga
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Analyst Views on BWMX
About BWMX
Betterware de Mexico SAPI de CV is a Mexico-based company that sells household appliances through an online portal. The Company operates through a Catalogue that shows the different retail household products that it comprises, including kitchen appliances, garden tools, and everyday accessories among others. The Company operates across all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Betterware Acquires Tupperware's Latin American Assets for $250 Million
- Acquisition Overview: Betterware de México is acquiring Tupperware's operating assets in Latin America for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which will integrate three leading brands—Betterware, Jafra, and Tupperware—expected to close in the first half of 2026.
- Brand Licensing Advantage: The deal grants BeFra a perpetual, royalty-free, and exclusive license for the Tupperware brand across Latin America, further solidifying its leadership position in the region's direct selling market and enhancing competitive strength.
- Legal Team Support: The Greenberg Traurig team, consisting of several senior lawyers, ensures compliance and smooth execution of the transaction, showcasing its extensive legal resources and expertise in the Latin American market.
- Market Integration Potential: This acquisition will enhance Betterware's product portfolio and market share in Latin America, expected to drive future sales growth and brand influence, further expanding its strategic positioning in the rapidly growing direct selling industry.
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Betterware Acquires Tupperware's Latin American Assets
- Acquisition Scale: Betterware's parent company BeFra is acquiring Tupperware's Latin American operating assets for $250 million, comprising $215 million in cash and $35 million in BeFra shares, which is expected to significantly enhance its competitive position in the Latin American direct selling market.
- Brand Integration Advantage: This transaction will consolidate three major brands—Betterware, Jafra, and Tupperware—creating a powerful combination in the Latin American direct selling market, likely increasing market share and expanding the customer base.
- Completion Timeline: The deal is expected to close in the first half of 2026, subject to customary regulatory and closing conditions, which will provide Betterware with greater market expansion opportunities.
- Legal Team Support: The involvement of multiple partners from Greenberg Traurig in providing legal support for this transaction highlights the firm's deep expertise and resource integration capabilities in the Latin American market.
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