Singapore Airlines Enhances Customer Experience Analytics with Qualtrics
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 22 2025
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Source: Yahoo Finance
Singapore Airlines Enhances Customer Experience: Singapore Airlines has partnered with Qualtrics to improve its customer feedback collection and analysis, utilizing advanced analytics and AI to better understand customer preferences and concerns across various channels.
Focus on Omnichannel Insights: The collaboration aims to leverage Qualtrics' capabilities, including text analytics and GenAI, to extract meaningful insights from customer feedback, ultimately enhancing the overall travel experience for passengers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
