Shaquille O'Neal's Business Savvy: NBA star Shaquille O'Neal showcased his business acumen by opting for a cost-effective security solution for his home, choosing to install Ring cameras for about $2,000 instead of a more expensive $80,000 system.
Investment in Ring: After experiencing the effectiveness of Ring's security cameras, O'Neal invested $1 million in the company, which significantly contributed to its growth and led to Amazon's acquisition of Ring for approximately $1 billion in 2018.
Investment Philosophy: O'Neal's investment strategy emphasizes belief in the products he supports, reflecting a prudent approach that has helped him build a net worth of $500 million and establish a reputation as a savvy investor.
Future Prospects: O'Neal's successful investment in Ring highlights his ability to identify promising business opportunities, reinforcing his status not just as a sports icon but also as a notable figure in the investment world.
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.71 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
43 Analyst Rating
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.71 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
40 Buy
3 Hold
0 Sell
Strong Buy
Current: 246.290
Low
250.00
Averages
294.71
High
340.00
Current: 246.290
Low
250.00
Averages
294.71
High
340.00
Cantor Fitzgerald
Overweight
downgrade
$315 -> $260
2026-01-08
New
Reason
Cantor Fitzgerald
Price Target
$315 -> $260
2026-01-08
New
downgrade
Overweight
Reason
Cantor Fitzgerald lowered the firm's price target on Amazon.com to $260 from $315 and keeps an Overweight rating on the shares. Despite lingering macro concerns, the outlook for Global Internet stocks into 2026 is increasingly positive as AI enters a "Synergy" phase that should drive accelerating revenue growth, improved value capture, and clearer long-term returns on capex, the analyst tells investors in a research note. With valuations still about 20% below medium-term ranges despite 2025 outperformance, the group is positioned to outperform in 2026 amid positive estimate revisions and improving sentiment, Cantor says.
Jefferies
David Hayes
Buy
downgrade
2026-01-06
Reason
Jefferies
David Hayes
Price Target
2026-01-06
downgrade
Buy
Reason
Jefferies analyst David Hayes lowered the firm's price target on Puig Brands (PUGBY) to EUR 20.60 from EUR 21.30 and keeps a Buy rating on the shares. The firm considers the risks of a fading fragrance cycle, the implications of Charlotte Tilbury on Amazon (AMZN), and the prospects of an acquisition in skin care, the analyst tells investors in a research note. The firm added it remains bullish on the stock, but it requires consistent delivery to rebuild credibility.
Melius Research
Hold
to
Buy
upgrade
$135
2026-01-05
Reason
Melius Research
Price Target
$135
2026-01-05
upgrade
Hold
to
Buy
Reason
As previously reported, Melius Research upgraded Marvell (MRVL) to Buy from Hold with a $135 price target. Shares are down 11% from their recent intraday high, notes the analyst, who believes that Marvell's backlog is growing in custom silicon, with revenues expected to double in calendar year 2027 due to Microsoft's (MSFT) MAIA chip and several XPU-attach sockets ramping. Custom Microsoft internal silicon design capabilities trail AWS's (AMZN) Annapurna Labs, potentially creating room for a larger profit pool to accrue to external custom silicon providers like Marvell, the analyst tells investors.
Jefferies
NULL -> Buy
maintain
$275 -> $300
2026-01-05
Reason
Jefferies
Price Target
$275 -> $300
2026-01-05
maintain
NULL -> Buy
Reason
Jefferies raised the firm's price target on Amazon.com to $300 from $275 and keeps a Buy rating on the shares. The firm believes 2026 will be "another year of gradual AI monetization," but thinks more meaningful growth contribution and acceleration are needed to ease AI disintermediation fears, requiring more selectivity, the analyst tells investors in an outlook note on the software group. "While we remain confident that value will ultimately accrue to the software layer, investors may need to stay patient" with sector valuation back at historical average, the analyst added.
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
