Shaq Rejected an $80,000 Cost and Transformed It into a Million-Dollar Victory
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 21 2025
0mins
Should l Buy AMZN?
Source: Benzinga
Shaquille O'Neal's Business Savvy: NBA star Shaquille O'Neal showcased his business acumen by opting for a cost-effective security solution for his home, choosing to install Ring cameras for about $2,000 instead of a more expensive $80,000 system.
Investment in Ring: After experiencing the effectiveness of Ring's security cameras, O'Neal invested $1 million in the company, which significantly contributed to its growth and led to Amazon's acquisition of Ring for approximately $1 billion in 2018.
Investment Philosophy: O'Neal's investment strategy emphasizes belief in the products he supports, reflecting a prudent approach that has helped him build a net worth of $500 million and establish a reputation as a savvy investor.
Future Prospects: O'Neal's successful investment in Ring highlights his ability to identify promising business opportunities, reinforcing his status not just as a sports icon but also as a notable figure in the investment world.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 213.770
Low
175.00
Averages
280.01
High
325.00
Current: 213.770
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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