StubHub Launches Theatre Week with ATG, Boosts Share Price by 15%

Written by Emily J. Thompson, Senior Investment Analyst

STUB-2.52%

Source: Fool

Updated: 2h ago

0mins

Source: Fool

Stock Price Recovery: StubHub's share price increased by 15% in December, indicating a better positioning for recovery despite still being below its IPO price, which reflects growing market confidence in the company's future prospects.
New Event Launch: The company partnered with U.K.-based ATG Entertainment to launch Theatre Week, offering customers a $50 credit on select Broadway tickets, a strategy aimed at attracting more customers and enhancing brand visibility.
Partnership Expansion: StubHub became the official ticketing partner for the women's soccer league World Sevens Football, which, while unlikely to generate significant revenue in the short term, helps broaden market reach and strengthens its reputation as a diverse ticket provider.
Technological Innovation: Just before Christmas, StubHub launched an app on OpenAI's ChatGPT, marking a significant step into modern technology aimed at enhancing user experience and attracting a younger consumer base.

STUB

$12.77+Infinity%1D

Analyst Views on STUB

Wall Street analysts forecast STUB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for STUB is 24.18 USD with a low forecast of 16.00 USD and a high forecast of 45.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

13 Analyst Rating

9 Buy

4 Hold

0 Sell

Moderate Buy

Current: 13.100

Low

16.00

Averages

24.18

High

45.00

Current: 13.100

Low

16.00

Averages

24.18

High

45.00

Wedbush

Outperform

NULL

downgrade

$22 -> $18

2025-12-19

Reason

Wedbush

Price Target

$22 -> $18

2025-12-19

downgrade

Outperform

NULL

Reason

Wedbush lowered the firm's price target on StubHub to $18 from $22 and keeps an Outperform rating on the shares. Consumer internet companies delivered strong returns in 2025, averaging 23% across 24 covered companies versus 19% for the NASDAQ, the analyst tells investors in a research note. In 2026, performance is expected to diverge as investors weigh factors such as AV disruption, AI monetization, ongoing investment cycles, and growing adoption of agentic AI, the firm says.

BMO Capital

Outperform

downgrade

$30 -> $22

2025-11-14

Reason

BMO Capital

Price Target

$30 -> $22

2025-11-14

downgrade

Outperform

Reason

BMO Capital lowered the firm's price target on StubHub to $22 from $30 but keeps an Outperform rating on the shares. The company's Q3 results topped estimates but the management anticipates softer Q4 revenue due to shifts in catalog sales and tougher comps, the analyst tells investors in a research note. BMO adds that it sees 2026 as a breakout year for StubHub given the World Cup, scaling its DI offering, advertising momentum, and a strong concert slate.

Oppenheimer

Jason Helfstein

Outperform

NULL

downgrade

$23 -> $20

2025-11-14

Reason

Oppenheimer

Jason Helfstein

Price Target

$23 -> $20

2025-11-14

downgrade

Outperform

NULL

Reason

Oppenheimer analyst Jason Helfstein lowered the firm's price target on StubHub to $20 from $23 and keeps an Outperform rating on the shares. Despite Q3 beat, the firm notes the company is not guiding Q4 outlook, which is being impacted by timing of concert sales, along with headwinds from all-in pricing and tough comparable sales from Taylor Swift/World Series. While Oppenheimer expects robust FY26 guidance on the Q4 call, there is no visible positive catalyst before then.

Evercore ISI

Mark Mahaney

Outperform

downgrade

$29 -> $27

2025-11-14

Reason

Evercore ISI

Mark Mahaney

Price Target

$29 -> $27

2025-11-14

downgrade

Outperform

Reason

Evercore ISI analyst Mark Mahaney lowered the firm's price target on StubHub to $27 from $29 and keeps an Outperform rating on the shares. StubHub's Q3 results were "a mixed bag" and the lack of Q4 guidance was "unexpected and contributed to a significant market reaction," the analyst tells investors. While calling management's decision to withhold Q4 guidance "disappointing," especially given the challenging comps ahead, the firm argues that StubHub's dominant position in the secondary ticketing market, combined with high-margin economics, remains attractive.

About STUB

StubHub Holdings, Inc. operates a global secondary ticketing marketplace for live events. It connects fans around the world with sellers who use its marketplace to reach fans and price tickets efficiently. It operates its global ticketing marketplace through two brands: StubHub in North America and viagogo internationally. Its marketplace enables sellers of all types, including individual fans, professional sellers and content rights holders. Its technology is built to handle events regardless of their size, location, category or venue and includes end-to-end workflows and services that streamline the purchase and sale experience for buyers and sellers. It leverages its centralized technology and operations to reach buyers and sellers across the globe, supporting 33 languages and accepting payments in 48 currencies. Its marketplace is built to offer global distribution anywhere there is demand for live events. It offers data intelligence to optimize outcomes for buyers and sellers.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.