Sanofi Violates UK Pharmaceutical Marketing Code
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6d ago
0mins
Source: Benzinga
- Violation Exposed: Sanofi was accused of making misleading statements during an October 2024 interview, leading to a complaint from rival Pfizer regarding the promotion of its RSV drug, Beyfortus, in violation of UK pharmaceutical marketing codes.
- Improper Promotion Allegations: Pfizer alleged that Sanofi breached several provisions, including promoting a prescription-only medicine to the public, making unsubstantiated superiority claims, and disparaging Pfizer's RSV vaccine and the UK's immunization program, highlighting unethical competitive practices.
- Regulatory Ruling Outcome: The Prescription Medicines Code of Practice Authority (PMCPA) ruled that Sanofi violated multiple clauses of the 2024 ABPI Code, particularly those related to high standards and misleading advertising, indicating significant compliance failures in pharmaceutical marketing.
- Reputation Damage: The ruling, completed in December 2025, concluded that Sanofi's actions harmed the pharmaceutical industry's reputation, and the company has agreed to implement corrective measures in response to the findings, underscoring the industry's commitment to compliance.
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Analyst Views on PFE
Wall Street analysts forecast PFE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PFE is 28.56 USD with a low forecast of 24.00 USD and a high forecast of 35.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
5 Buy
11 Hold
0 Sell
Moderate Buy
Current: 26.490
Low
24.00
Averages
28.56
High
35.00
Current: 26.490
Low
24.00
Averages
28.56
High
35.00
About PFE
Pfizer Inc. is a research-based, global biopharmaceutical company. The Company is engaged in the discovery, development, manufacture, marketing, sale and distribution of biopharmaceutical products worldwide. Its Biopharma segment includes the Pfizer U.S. Commercial Division, and the Pfizer International Commercial Division. Its product categories include oncology, primary care and specialty care. Its oncology products include Ibrance, Xtandi, Padcev, Adcetris, Inlyta, Lorbrena, Bosulif, Tukysa, Braftovi, Mektovi, Orgovyx, Elrexfio, Tivdak and Talzenna. Its primary care products include Eliquis, Nurtec ODT/Vydura, Zavzpret, the Prevnar family, Comirnaty, Abrysvo, FSME/IMMUN-TicoVac, Nimenrix, Trumenba, and Paxlovid. Its specialty care products include Xeljanz, Enbrel (outside the United States and Canada), Inflectra, Abrilada, Cibinqo, Litfulo, Eucrisa, Velsipity, the Vyndaqel family, Genotropin, BeneFIX, Xyntha, Somavert, Ngenla, Hympavzi, Sulperazon, Zavicefta, Octagam and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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