Rumble Submits Registration Statement for Northern Data Merger
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
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Source: Globenewswire
- Merger Progress: Rumble Inc. has confidentially submitted a draft registration statement to the SEC regarding its merger with Northern Data AG, marking a significant step in the transaction process and expected to accelerate Rumble's international expansion.
- Cloud Business Expansion: The merger will enable Rumble to acquire one of the largest GPU estates in Europe along with a data center business, significantly enhancing its cloud computing capabilities and driving revenue growth.
- Transaction Conditions: Rumble plans to submit a voluntary public exchange offer to Northern Data shareholders once the registration statement is effective, with the acceptance period and closing expected to occur in the second quarter of 2026.
- Strategic Implications: This merger will not only accelerate Rumble's creator, video, and advertising AI roadmap but also provide significant revenue growth opportunities, further solidifying its market position.
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Analyst Views on RUM
Wall Street analysts forecast RUM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RUM is 22.00 USD with a low forecast of 22.00 USD and a high forecast of 22.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 5.990
Low
22.00
Averages
22.00
High
22.00
Current: 5.990
Low
22.00
Averages
22.00
High
22.00
About RUM
Rumble Inc. is a video sharing platform and cloud services provider. The Company comprises two businesses: Rumble Services and Rumble Cloud. Rumble Services consists of three core businesses: Rumble Video, Rumble Studio, and Rumble Advertising Center (RAC). Rumble Video is primarily enabled through its flagship product, Rumble.com, a free-to-use video sharing and livestreaming platform on which users can watch, share, like, comment, and upload videos. Using Rumble Studio, creators can establish a variety of custom settings for their livestream, set up, go-live and control their livestream across multiple social platforms. Rumble Advertising Center is its proprietary advertising marketplace and network designed to facilitate transactions for advertisers seeking to access Rumble.com traffic and traffic from other publishers on the RAC network. Rumble Cloud is an infrastructure as a service (IaaS) offering consisting of a portfolio of compute, storage, security, and networking offerings.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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