Quest Launches New Pizza and Mexican Street Corn Flavors, Reinforcing High-Protein Snack Leadership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
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Source: PRnewswire
- New Flavor Launch: Quest Nutrition is introducing two new chip flavors—Mexican Street Corn and Pizza—available exclusively at Target in January and nationwide at Walmart in February, further solidifying its leadership in the high-protein snack market.
- Market Recognition: Since launching its first protein chip in 2014, Quest chips have become the top choice for consumers due to their high protein, low sugar, and great taste, consistently receiving high recommendations, which underscores their strong influence in the competitive snack market.
- Brand Commitment: As the official protein snack partner of USA Rugby's national teams, Quest actively collaborates with leading collegiate athletic programs, enhancing its image as a trusted performance nutrition brand and increasing brand visibility and market share.
- Innovation-Driven: Quest is not only focused on launching new flavors but also drives innovation in high-protein, low-sugar snacks through partnerships with nutrition experts, meeting consumer demand for healthy and tasty snacks, thereby maintaining a competitive edge in the rapidly growing health snack market.
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Analyst Views on SMPL
Wall Street analysts forecast SMPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SMPL is 27.25 USD with a low forecast of 22.00 USD and a high forecast of 35.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
4 Buy
6 Hold
0 Sell
Moderate Buy
Current: 19.230
Low
22.00
Averages
27.25
High
35.00
Current: 19.230
Low
22.00
Averages
27.25
High
35.00
About SMPL
The Simply Good Foods Company is a consumer packaged food and beverage company. The Company's product portfolio consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins, Quest and OWYN brands. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates. Its OWYN RTD shakes and powders do not contain gluten, dairy, soy, eggs, nuts, tree nuts, are low in sugar, and contain prebiotic fiber. It distributes its products in major retail channels, primarily in North America, as well as through e-commerce, convenience, specialty, and other channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Simply Good Foods (SMPL) Appoints Joe Scalzo as CEO, Former Executive Returns
- Executive Return: Simply Good Foods has appointed former CEO Joe Scalzo as the new president and CEO, succeeding Geoff Tanner, aiming to enhance company leadership with his extensive industry experience.
- Leadership Change Impact: Scalzo previously stepped down as CEO in July 2023 and is expected to drive strategic execution and operational efficiency within the company upon his return.
- Market Reaction: Following the announcement, Simply Good Foods' stock price rose 0.05% in pre-market trading to $20.94, indicating investor confidence in the new leadership.
- Financial Performance: The company reported a Q1 2026 non-GAAP EPS of $0.39, beating expectations by $0.03, with revenue of $340.2 million exceeding forecasts by $870,000, reflecting strong financial performance.
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Atkins Partners with Heather Gay to Enhance Nutrition for GLP-1 Users
- Nutritional Support for Success: Atkins collaborates with reality TV star Heather Gay to emphasize the critical role of nutrition in the weight management journeys of GLP-1 users, helping them overcome challenges and achieve sustainable results.
- Clinical Trial Findings: New research indicates that Atkins High Protein Shakes and Bars effectively address common digestive issues and muscle retention challenges faced by GLP-1 users, providing a convenient nutritional solution to support weight loss success.
- Investment in Innovation: Atkins is committed to researching the impact of high-protein and high-fiber diets on GLP-1 users, aiming to support health goals with scientific data and enhance the brand's leadership position in the weight management market.
- Brand Commitment: Over the past 50 years, the Atkins brand has helped millions achieve their health goals through science and clinical studies, and it will continue to drive the development of healthy lifestyles through innovation.
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