Quest Launches New Pizza and Mexican Street Corn Flavors, Reinforcing High-Protein Snack Leadership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Source: PRnewswire
- New Flavor Launch: Quest Nutrition is introducing two new chip flavors—Mexican Street Corn and Pizza—available exclusively at Target in January and nationwide at Walmart in February, further solidifying its leadership in the high-protein snack market.
- Market Recognition: Since launching its first protein chip in 2014, Quest chips have become the top choice for consumers due to their high protein, low sugar, and great taste, consistently receiving high recommendations, which underscores their strong influence in the competitive snack market.
- Brand Commitment: As the official protein snack partner of USA Rugby's national teams, Quest actively collaborates with leading collegiate athletic programs, enhancing its image as a trusted performance nutrition brand and increasing brand visibility and market share.
- Innovation-Driven: Quest is not only focused on launching new flavors but also drives innovation in high-protein, low-sugar snacks through partnerships with nutrition experts, meeting consumer demand for healthy and tasty snacks, thereby maintaining a competitive edge in the rapidly growing health snack market.
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Analyst Views on SMPL
Wall Street analysts forecast SMPL stock price to rise
10 Analyst Rating
4 Buy
6 Hold
0 Sell
Moderate Buy
Current: 11.800
Low
22.00
Averages
27.25
High
35.00
Current: 11.800
Low
22.00
Averages
27.25
High
35.00
About SMPL
The Simply Good Foods Company is a consumer-packaged food and beverage company. The Company's portfolio brands include Quest, Atkins, and OWYN, which offer a variety of nutritional snacks and beverages, including high-protein chips, bars, ready-to-drink (RTD) shakes, powders, low sugar, low-carb sweets, and baked goods. Its nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its performance, particularly related to product quality and execution issues.
- Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and revised its 2026 guidance down to a range of -10% to -7%, highlighting significant challenges in expanding its Quest and OWYN product lines.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods, focusing on whether the company made false and misleading statements regarding its distribution expansion, which may have harmed investor interests and exacerbated market anxiety.
- Impairment Charge Disclosure: The company revealed a $249 million impairment charge, largely due to a challenging fiscal year 2026 and updated revenue projections, underscoring its vulnerability and uncertainty in a competitive market landscape.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its financial performance and future outlook.
- Poor Sales Performance: The company reported net sales of $326 million, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting pressures in market competition and declining product acceptance.
- Product Quality Issues: The CEO noted that the expansion of OWYN products faced “quality issues” affecting taste and consumer acceptance, which not only impacted sales but could also damage brand reputation, exacerbating investor anxiety.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made regarding the success of its Quest and OWYN product distribution expansion, potentially exposing investors to legal risks.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: On April 9, 2026, Simply Good Foods' stock plummeted from $14.41 to $11.80, a decline of over 18%, primarily due to the release of financial results showing net sales of $326 million, a 9.4% year-over-year decrease.
- Revised Financial Guidance: The company lowered its 2026 guidance to a range of -10% to -7% year-over-year, reflecting the impact of product quality issues and poor marketing execution during a critical expansion period, which undermined investor confidence.
- Product Quality Concerns: The CEO of Simply Good Foods stated during the earnings call that the expansion of OWYN products faced “product quality issues” that affected taste and consumer acceptance, negatively impacting sales performance.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP announced an investigation into Simply Good Foods for potential securities fraud, focusing on whether the company made false and misleading statements to investors that could affect their legal rights.
See More
Simply Good Foods Director Increases Shareholding
- Share Purchase Details: Clayton C. Jr Daley, a director at Simply Good Foods, purchased 10,000 shares in the open market for approximately $117,782, increasing his direct ownership by 9.83% to 111,743 shares, indicating confidence in the company's future prospects.
- Market Performance Comparison: The average purchase price of $11.78 per share was below the market close of $11.86 on May 24, 2026, highlighting Daley's investment decision amidst a challenging market, as the stock has declined by 65.5% over the past year.
- Insider Trading Context: This transaction marks Daley's first open-market buy since September 2023, with prior filings being purely administrative and showing no stock accumulation or disposition, indicating a significant shift in his investment posture.
- Investor Considerations: While Daley's purchase is seen as a positive signal, investors should remain cautious about potential structural issues within the company, particularly as consumer spending on premium snacks may be declining, which could impact future profitability and market performance.
See More
Daley Acquires 10,000 Shares of Simply Good Foods
- Share Acquisition: On May 14, 2026, Daley acquired 10,000 shares of Simply Good Foods for approximately $118,000, increasing his direct holdings by 9.83%, which indicates confidence in the company's future prospects.
- Market Performance: While Daley's purchase is seen as a positive signal, Simply Good Foods' stock has significantly depreciated over the past year, reflecting market concerns about its fundamentals, prompting investors to monitor upcoming earnings cycles closely.
- Brand Strength: Simply Good Foods' brands, Quest and Atkins, hold significant positions in the healthy snack market, and despite facing market pressures, their high-protein, low-sugar product strategy may still attract health-conscious consumers.
- Investor Attention: Daley's purchase marks his first market transaction in over two years, and although he is not an executive, this acquisition may signal potential for a company rebound, necessitating careful evaluation of market conditions and operational performance.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding the company's future performance.
- Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting increasing pressure in a competitive market.
- Product Quality Issues: The CEO acknowledged that the expansion of OWYN products faced “product quality issues” that affected consumer acceptance, revealing significant flaws in the company's product development and marketing execution.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made to investors during the distribution expansion, potentially exposing investors to legal risks.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its performance, particularly related to product quality and execution issues.
- Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and revised its 2026 guidance down to a range of -10% to -7%, highlighting significant challenges in expanding its Quest and OWYN product lines.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods, focusing on whether the company made false and misleading statements regarding its distribution expansion, which may have harmed investor interests and exacerbated market anxiety.
- Impairment Charge Disclosure: The company revealed a $249 million impairment charge, largely due to a challenging fiscal year 2026 and updated revenue projections, underscoring its vulnerability and uncertainty in a competitive market landscape.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its financial performance and future outlook.
- Poor Sales Performance: The company reported net sales of $326 million, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting pressures in market competition and declining product acceptance.
- Product Quality Issues: The CEO noted that the expansion of OWYN products faced “quality issues” affecting taste and consumer acceptance, which not only impacted sales but could also damage brand reputation, exacerbating investor anxiety.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made regarding the success of its Quest and OWYN product distribution expansion, potentially exposing investors to legal risks.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: On April 9, 2026, Simply Good Foods' stock plummeted from $14.41 to $11.80, a decline of over 18%, primarily due to the release of financial results showing net sales of $326 million, a 9.4% year-over-year decrease.
- Revised Financial Guidance: The company lowered its 2026 guidance to a range of -10% to -7% year-over-year, reflecting the impact of product quality issues and poor marketing execution during a critical expansion period, which undermined investor confidence.
- Product Quality Concerns: The CEO of Simply Good Foods stated during the earnings call that the expansion of OWYN products faced “product quality issues” that affected taste and consumer acceptance, negatively impacting sales performance.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP announced an investigation into Simply Good Foods for potential securities fraud, focusing on whether the company made false and misleading statements to investors that could affect their legal rights.
See More
Simply Good Foods Director Increases Shareholding
- Share Purchase Details: Clayton C. Jr Daley, a director at Simply Good Foods, purchased 10,000 shares in the open market for approximately $117,782, increasing his direct ownership by 9.83% to 111,743 shares, indicating confidence in the company's future prospects.
- Market Performance Comparison: The average purchase price of $11.78 per share was below the market close of $11.86 on May 24, 2026, highlighting Daley's investment decision amidst a challenging market, as the stock has declined by 65.5% over the past year.
- Insider Trading Context: This transaction marks Daley's first open-market buy since September 2023, with prior filings being purely administrative and showing no stock accumulation or disposition, indicating a significant shift in his investment posture.
- Investor Considerations: While Daley's purchase is seen as a positive signal, investors should remain cautious about potential structural issues within the company, particularly as consumer spending on premium snacks may be declining, which could impact future profitability and market performance.
See More
Daley Acquires 10,000 Shares of Simply Good Foods
- Share Acquisition: On May 14, 2026, Daley acquired 10,000 shares of Simply Good Foods for approximately $118,000, increasing his direct holdings by 9.83%, which indicates confidence in the company's future prospects.
- Market Performance: While Daley's purchase is seen as a positive signal, Simply Good Foods' stock has significantly depreciated over the past year, reflecting market concerns about its fundamentals, prompting investors to monitor upcoming earnings cycles closely.
- Brand Strength: Simply Good Foods' brands, Quest and Atkins, hold significant positions in the healthy snack market, and despite facing market pressures, their high-protein, low-sugar product strategy may still attract health-conscious consumers.
- Investor Attention: Daley's purchase marks his first market transaction in over two years, and although he is not an executive, this acquisition may signal potential for a company rebound, necessitating careful evaluation of market conditions and operational performance.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding the company's future performance.
- Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting increasing pressure in a competitive market.
- Product Quality Issues: The CEO acknowledged that the expansion of OWYN products faced “product quality issues” that affected consumer acceptance, revealing significant flaws in the company's product development and marketing execution.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made to investors during the distribution expansion, potentially exposing investors to legal risks.
See More
