Prudential of Japan Halts New Sales for 90 Days, Sees $300M-$350M Impact in 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5d ago
0mins
Should l Buy PRU?
Says that in January, Prudential of Japan announced findings of an internal investigation into instances of misconduct by certain of its employees. "This misconduct very clearly does not meet our standards or what our customers expect of us" and that in consultation with the regulators of Japan, "we have made the decision to voluntarily halt new sales and POJ for a 90 day period to fully address the root causes of the misconduct." Prudential says it will also be restructuring employee compensation and enhancing education, compliance training and recruiting standards for all POJ employees. Says working with local regulators and other key stakeholders to address these issues thoroughly, implement the necessary remediation measures, and uphold the highest standards of governance and customer care. Going forward, Prudential sees an impact on 2026 pre-tax adjusted operating income of $300M-$350M, or equivalent to approximately 5% of 2025 FY earnings. Comments taken from Q4 earnings conference call.
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Analyst Views on PRU
Wall Street analysts forecast PRU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRU is 120.00 USD with a low forecast of 113.00 USD and a high forecast of 125.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
0 Buy
8 Hold
0 Sell
Hold
Current: 102.800
Low
113.00
Averages
120.00
High
125.00
Current: 102.800
Low
113.00
Averages
120.00
High
125.00
About PRU
Prudential Financial, Inc. is a financial services provider and global investment manager. The Company offers a range of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds, and investment management. It offers these products and services to individual and institutional customers through its own and third-party distribution networks. It operates in the United States, Asia, Europe and Latin America. Its segment includes PGIM, U.S. Businesses, International Businesses, and Corporate and Other operations. The PGIM segment provides investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies, to institutional and retail clients and its general account. The U.S. Businesses segment consists of the retirement strategies, group insurance and individual life products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Prudential's Financial Ratings Affirmed by AM Best
- Financial Strength Rating: AM Best has affirmed Prudential's life/health insurance subsidiaries' Financial Strength Rating at A+ (Superior) and Long-Term Issuer Credit Ratings at "aa-" (Superior), reflecting the company's robust balance sheet and operational performance, which solidifies its strong position in the insurance market.
- Capital Adequacy: Prudential's Best's Capital Adequacy Ratio (BCAR) assessment is rated very strong, supporting a high-quality investment portfolio for insurance liabilities; however, reliance on internal reinsurance partially diminishes capital quality, yet overall financial flexibility remains strong.
- Market Leadership: Prudential holds leading market positions in pension risk transfer, stable value products, and various life insurance offerings, with strong sales performance driving the operating results of its diversified business lines, ensuring stable net investment income growth.
- Stable Credit Outlook: The affirmation of Prudential's long-term and short-term credit ratings with stable outlooks indicates a positive financial health and market performance outlook, enhancing investor confidence in the company's future prospects.
See More
Prudential's A+ Rating Affirmed by AM Best with Stable Outlook
- Rating Affirmation: AM Best has affirmed Prudential's life/health insurance subsidiaries' Financial Strength Rating at A+ (Superior) and Long-Term Issuer Credit Ratings at 'aa-' (Superior) with a stable outlook, reflecting the company's robust balance sheet and operational performance.
- Balance Sheet Strength: Prudential's balance sheet is assessed as very strong, supported by an excellent Best's Capital Adequacy Ratio (BCAR) and a high-quality investment portfolio with moderate exposure to below-investment-grade bonds, enhancing its financial stability.
- Diverse Product Offering: Prudential offers a wide range of life and annuity products complemented by PGIM's asset management services, securing its leading position in pension risk transfer and other insurance markets, which has driven strong sales growth.
- Liquidity and Market Access: Prudential demonstrates strong liquidity and adequate cash and short-term security holdings, enhancing its flexibility in capital markets, which supports future business expansion and risk management capabilities.
See More
Prudential Financial Declares 3.7% Increase in Quarterly Dividend
- Dividend Increase: Prudential Financial has declared a quarterly dividend of $1.40 per share, representing a 3.7% increase from the previous dividend of $1.35, indicating the company's ongoing improvement in cash flow stability and profitability, which enhances investor confidence.
- Yield Performance: The forward yield of this dividend stands at 5.22%, providing shareholders with a substantial return while potentially attracting more income-seeking investors, thereby increasing market demand for the company's stock.
- Shareholder Assurance: The dividend will be payable on March 12, with a record date of February 17 and an ex-dividend date also on February 17, ensuring that shareholders receive their earnings promptly, which further solidifies the trust between the company and its investors.
- Financial Performance: Although Prudential's Q4 non-GAAP EPS of $3.30 missed expectations, the company continues to demonstrate confidence in future growth through its dividend and buyback plans, reflecting its resilience in an uncertain market environment.
See More
Prudential Financial Q4 Earnings Miss Expectations Amid Japan Sales Suspension
- Earnings Miss: Prudential Financial reported a Q4 non-GAAP EPS of $3.30, missing expectations by $0.06, which led to a 3.86% drop in share price, indicating pressure on the company's profitability.
- Net Income Recovery: The quarter saw a net income of $905 million or $2.55 per share, a significant improvement from a net loss of $57 million in the same quarter last year, reflecting a recovery in profitability but raising concerns about future growth potential.
- Asset Management Growth: Assets under management reached $1.609 trillion, up from $1.512 trillion a year ago, indicating enhanced competitiveness in asset management, which could contribute to future revenue growth.
- Increased Shareholder Returns: The company returned $730 million to shareholders in Q4, including $250 million in share repurchases and $480 million in dividends, with a dividend of $1.35 per share representing a 4% increase from last year, demonstrating a strong commitment to shareholder value.
See More
Prudential Financial Q4 Earnings Miss Estimates Amid Management Changes
- Earnings Miss: Prudential Financial (PRU) reported Q4 adjusted operating EPS of $3.30, falling short of the $3.36 consensus estimate and down from $4.26 in Q3, indicating challenges in asset management that could dampen investor confidence.
- Management Changes: Prudential of Japan voluntarily suspended new sales for 90 days due to employee misconduct, with CEO Kan Mabara departing as of February 1, 2026, highlighting compliance risks that may have long-term reputational implications for the company.
- Stable AUM: As of December 31, 2025, assets under management remained flat at $1.61 trillion compared to the previous quarter, although up from $1.51 trillion a year earlier, reflecting the challenges in the market environment and the company's strategic adaptability.
- Investment Income Growth: Q4 net investment income rose to $4.95 billion from $4.87 billion in Q3, despite rising expenses, demonstrating the company's resilience and potential profitability in investment management.
See More
Preview of the Review: Cast No Shadow
- Stock Market Performance: Stocks are experiencing a rise similar to January's performance, indicating positive investor sentiment.
- Influencing Factors: Fresh economic data and a strong upcoming earnings season are contributing to the optimistic outlook among investors.
See More
Prudential's Financial Ratings Affirmed by AM Best
- Financial Strength Rating: AM Best has affirmed Prudential's life/health insurance subsidiaries' Financial Strength Rating at A+ (Superior) and Long-Term Issuer Credit Ratings at "aa-" (Superior), reflecting the company's robust balance sheet and operational performance, which solidifies its strong position in the insurance market.
- Capital Adequacy: Prudential's Best's Capital Adequacy Ratio (BCAR) assessment is rated very strong, supporting a high-quality investment portfolio for insurance liabilities; however, reliance on internal reinsurance partially diminishes capital quality, yet overall financial flexibility remains strong.
- Market Leadership: Prudential holds leading market positions in pension risk transfer, stable value products, and various life insurance offerings, with strong sales performance driving the operating results of its diversified business lines, ensuring stable net investment income growth.
- Stable Credit Outlook: The affirmation of Prudential's long-term and short-term credit ratings with stable outlooks indicates a positive financial health and market performance outlook, enhancing investor confidence in the company's future prospects.
See More
Prudential's A+ Rating Affirmed by AM Best with Stable Outlook
- Rating Affirmation: AM Best has affirmed Prudential's life/health insurance subsidiaries' Financial Strength Rating at A+ (Superior) and Long-Term Issuer Credit Ratings at 'aa-' (Superior) with a stable outlook, reflecting the company's robust balance sheet and operational performance.
- Balance Sheet Strength: Prudential's balance sheet is assessed as very strong, supported by an excellent Best's Capital Adequacy Ratio (BCAR) and a high-quality investment portfolio with moderate exposure to below-investment-grade bonds, enhancing its financial stability.
- Diverse Product Offering: Prudential offers a wide range of life and annuity products complemented by PGIM's asset management services, securing its leading position in pension risk transfer and other insurance markets, which has driven strong sales growth.
- Liquidity and Market Access: Prudential demonstrates strong liquidity and adequate cash and short-term security holdings, enhancing its flexibility in capital markets, which supports future business expansion and risk management capabilities.
See More
Prudential Financial Declares 3.7% Increase in Quarterly Dividend
- Dividend Increase: Prudential Financial has declared a quarterly dividend of $1.40 per share, representing a 3.7% increase from the previous dividend of $1.35, indicating the company's ongoing improvement in cash flow stability and profitability, which enhances investor confidence.
- Yield Performance: The forward yield of this dividend stands at 5.22%, providing shareholders with a substantial return while potentially attracting more income-seeking investors, thereby increasing market demand for the company's stock.
- Shareholder Assurance: The dividend will be payable on March 12, with a record date of February 17 and an ex-dividend date also on February 17, ensuring that shareholders receive their earnings promptly, which further solidifies the trust between the company and its investors.
- Financial Performance: Although Prudential's Q4 non-GAAP EPS of $3.30 missed expectations, the company continues to demonstrate confidence in future growth through its dividend and buyback plans, reflecting its resilience in an uncertain market environment.
See More
Prudential Financial Q4 Earnings Miss Expectations Amid Japan Sales Suspension
- Earnings Miss: Prudential Financial reported a Q4 non-GAAP EPS of $3.30, missing expectations by $0.06, which led to a 3.86% drop in share price, indicating pressure on the company's profitability.
- Net Income Recovery: The quarter saw a net income of $905 million or $2.55 per share, a significant improvement from a net loss of $57 million in the same quarter last year, reflecting a recovery in profitability but raising concerns about future growth potential.
- Asset Management Growth: Assets under management reached $1.609 trillion, up from $1.512 trillion a year ago, indicating enhanced competitiveness in asset management, which could contribute to future revenue growth.
- Increased Shareholder Returns: The company returned $730 million to shareholders in Q4, including $250 million in share repurchases and $480 million in dividends, with a dividend of $1.35 per share representing a 4% increase from last year, demonstrating a strong commitment to shareholder value.
See More
Prudential Financial Q4 Earnings Miss Estimates Amid Management Changes
- Earnings Miss: Prudential Financial (PRU) reported Q4 adjusted operating EPS of $3.30, falling short of the $3.36 consensus estimate and down from $4.26 in Q3, indicating challenges in asset management that could dampen investor confidence.
- Management Changes: Prudential of Japan voluntarily suspended new sales for 90 days due to employee misconduct, with CEO Kan Mabara departing as of February 1, 2026, highlighting compliance risks that may have long-term reputational implications for the company.
- Stable AUM: As of December 31, 2025, assets under management remained flat at $1.61 trillion compared to the previous quarter, although up from $1.51 trillion a year earlier, reflecting the challenges in the market environment and the company's strategic adaptability.
- Investment Income Growth: Q4 net investment income rose to $4.95 billion from $4.87 billion in Q3, despite rising expenses, demonstrating the company's resilience and potential profitability in investment management.
See More
Preview of the Review: Cast No Shadow
- Stock Market Performance: Stocks are experiencing a rise similar to January's performance, indicating positive investor sentiment.
- Influencing Factors: Fresh economic data and a strong upcoming earnings season are contributing to the optimistic outlook among investors.
See More
