Expansion of EssentialTerm Suite: Prudential Financial, Inc. has expanded its EssentialTerm Suite for life insurance policies with a face amount of $250,000 and above, providing consumers with more options tailored to their needs and budgets.
Flexible Coverage Options: The suite includes two term life solutions, EssentialTerm Value® for cost-effective temporary protection and EssentialTerm Plus® for those focused on long-term financial planning, both allowing conversion to permanent coverage.
Streamlined Application Process: The EssentialTerm Suite features a quick approval process with online interviews and eligibility for PruFast Track, which bypasses medical exams, making it easier for customers to apply and manage their policies.
Commitment to Financial Security: Prudential aims to enhance its product portfolio to meet diverse life insurance needs, emphasizing the importance of life insurance in safeguarding financial security and adapting to changing consumer requirements.
PRU
$117.66+Infinity%1D
Analyst Views on PRU
Wall Street analysts forecast PRU stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRU is 115.50 USD with a low forecast of 92.00 USD and a high forecast of 133.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast PRU stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRU is 115.50 USD with a low forecast of 92.00 USD and a high forecast of 133.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
0 Buy
9 Hold
1 Sell
Hold
Current: 117.600
Low
92.00
Averages
115.50
High
133.00
Current: 117.600
Low
92.00
Averages
115.50
High
133.00
Morgan Stanley
Equal Weight
maintain
$118 -> $120
2025-12-15
New
Reason
Morgan Stanley
Price Target
$118 -> $120
2025-12-15
New
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Prudential to $120 from $118 and keeps an Equal Weight rating on the shares. Lower interest rates and a steady or better equity market should serve as the broader macro backdrops and 2026 should see "similar fundamental trends as 2025," the analyst tells investors in a life insurance group outlook note.
Mizuho
Yaron Kinar
Neutral
initiated
$125
2025-12-15
New
Reason
Mizuho
Yaron Kinar
Price Target
$125
2025-12-15
New
initiated
Neutral
Reason
Mizuho analyst Yaron Kinar initiated coverage of Prudential with a Neutral rating and $125 price target. The firm rolled out coverage of 23 companies, including six life insurers, 11 property and casualty insurers and six insurance brokers. It prefers life insurance, saying the group is undervalued despite credit concerns. Mizuho is less constructive on the property and casualty insurers and brokers citing market softening, plateauing investment yields and reserve concerns. The analyst expects insurance broker organic growth to moderate and is concerned that this may drive more aggressive acquisitions.
Keefe Bruyette
Ryan Krueger
Market Perform
maintain
$117 -> $118
2025-11-03
Reason
Keefe Bruyette
Ryan Krueger
Price Target
$117 -> $118
2025-11-03
maintain
Market Perform
Reason
Keefe Bruyette analyst Ryan Krueger raised the firm's price target on Prudential to $118 from $117 and keeps a Market Perform rating on the shares.
Wolfe Research
initiated
2025-09-15
Reason
Wolfe Research
Price Target
2025-09-15
initiated
Reason
Wolfe Research initiated coverage of Prudential with a Peer Perform rating.
About PRU
Prudential Financial, Inc. is a financial services provider and global investment manager. The Company offers a range of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds, and investment management. It offers these products and services to individual and institutional customers through its own and third-party distribution networks. It operates in the United States, Asia, Europe and Latin America. Its segment includes PGIM, U.S. Businesses, International Businesses, and Corporate and Other operations. The PGIM segment provides investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies, to institutional and retail clients and its general account. The U.S. Businesses segment consists of the retirement strategies, group insurance and individual life products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
