Share Repurchase Agreement: Planet Fitness has entered into a $350 million accelerated share repurchase agreement with Citibank, enabling the acquisition of approximately 2.5 million shares of Class A common stock, which is expected to enhance earnings per share and bolster shareholder confidence.
Continuation of Repurchase Program: This repurchase is part of a broader $500 million share repurchase authorization, reflecting the company's confidence in future growth while providing stable returns to shareholders amidst market fluctuations.
Market Reaction Expectations: The repurchase is anticipated to be completed by the first quarter of 2026, potentially generating a positive impact on stock price and further attracting investor interest in the company's long-term value.
Membership Growth Context: As of September 2025, Planet Fitness boasts approximately 20.7 million members and 2,795 clubs, providing a strong financial foundation for the repurchase and demonstrating the company's leadership position in the fitness industry.
PLNT
$109.88+Infinity%1D
Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 132.18 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 132.18 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Buy
0 Hold
0 Sell
Strong Buy
Current: 108.610
Low
120.00
Averages
132.18
High
185.00
Current: 108.610
Low
120.00
Averages
132.18
High
185.00
RBC Capital
Outperform
maintain
$120 -> $135
2025-12-09
Reason
RBC Capital
Price Target
$120 -> $135
2025-12-09
maintain
Outperform
Reason
RBC Capital raised the firm's price target on Planet Fitness to $135 from $120 and keeps an Outperform rating on the shares as part of a broader research note previewing 2026 for Restaurants and Leisure names. The firm is positive on the company's strong and stable same-store sales, improving unit growth and asset-light business model as the primary drivers for its valuation multiple, the analyst tells investors in a research note. With price increases flowing into the model in addition to accelerating unit growth, the stock is attractive, trading below historical averages, RBC added.
Guggenheim
NULL
to
Buy
initiated
$130
2025-12-09
Reason
Guggenheim
Price Target
$130
2025-12-09
initiated
NULL
to
Buy
Reason
Guggenheim initiated coverage of Planet Fitness with a Buy rating and $130 price target. The retail sector still seems to be perceived as "structurally sick," but the firm says "holiday brought the cheer," tariffs have been manageable so far and "most importantly and likely going unnoticed" is the fact that the majority of the firm's coverage actually operates at, or close to, their gross margin peaks.
Canaccord
Brian McNamara
Buy
maintain
$130 -> $139
2025-11-17
Reason
Canaccord
Brian McNamara
Price Target
$130 -> $139
2025-11-17
maintain
Buy
Reason
Canaccord analyst Brian McNamara raised the firm's price target on Planet Fitness to $139 from $130 and keeps a Buy rating on the shares. The firm attended its Investor Day and came away incrementally positive as the company provided long-term growth targets through 2028.
Stifel
Chris O'Cull
Buy
maintain
$125 -> $130
2025-11-14
Reason
Stifel
Chris O'Cull
Price Target
$125 -> $130
2025-11-14
maintain
Buy
Reason
Stifel analyst Chris O'Cull raised the firm's price target on Planet Fitness to $130 from $125 and keeps a Buy rating on the shares after Planet outlined its strategic growth plan aimed at evolving its consumer appeal at its first investor day in three years. The firm is "particularly impressed" with the team led by CEO Colleen Keating, who has "infused a new level of sophistication into various functions previously lacking," giving it confidence in the execution of the plan, the analyst tells investors.
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
