Pizza Hut Partners with Tom Brady for $10 Big New Yorker Pizza Campaign
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Source: NASDAQ.COM
- Limited Time Offer Launch: Pizza Hut introduces the 16-inch Big New Yorker pizza for just $10, aimed at attracting customers during major games, which is expected to significantly boost sales and enhance brand visibility.
- Celebrity Endorsement Impact: The collaboration with legendary quarterback Tom Brady not only elevates the brand image but also leverages his extensive influence to draw more consumer attention, potentially driving new customer growth.
- Marketing Strategy: CMO Melissa Friebe stated that the campaign aims to enhance consumer engagement through large pizza parties and promotional activities, thereby increasing customer loyalty and brand recognition.
- Market Reaction: Despite the new campaign launch, YUM's stock price fell by 1.40% on the New York Stock Exchange, indicating a cautious initial market response to the initiative, which may affect future investor confidence.
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Analyst Views on YUM
Wall Street analysts forecast YUM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for YUM is 164.33 USD with a low forecast of 145.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
7 Buy
14 Hold
0 Sell
Moderate Buy
Current: 153.880
Low
145.00
Averages
164.33
High
185.00
Current: 153.880
Low
145.00
Averages
164.33
High
185.00
About YUM
YUM! Brands, Inc. and its subsidiaries franchise or operate a system of approximately 61,000 restaurants in 155 countries and territories under the concepts of KFC, Taco Bell, Pizza Hut and The Habit Burger Grill. It consists of four operating segments: The KFC Division, which includes its worldwide operations of the KFC concept; The Taco Bell Division, which includes its worldwide operations of the Taco Bell concept; The Pizza Hut Division, which includes its worldwide operations of the Pizza Hut concept; and The Habit Burger Grill Division, which includes its worldwide operations of the Habit Burger Grill concept. It develops, operates, or franchises a system of both traditional and non-traditional restaurants. KFC restaurants offer fried and non-fried chicken products. Taco Bell offers Mexican-style food products. Pizza Hut specializes in the sale of ready-to-eat pizza products. The Habit Burger Grill offers chargrilled burgers and sandwiches made-to-order over an open flame.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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