PHȲND Partners with Magnite to Launch Ad Tech Monetization
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
0mins
Source: Newsfilter
- Ad Tech Partnership: PHȲND collaborates with Magnite, the world's largest independent advertising company, leveraging its SpringServe ad server to enable both direct and programmatic advertising, which is expected to significantly boost ad revenue.
- Game Library Expansion: Through Magnite's technology, advertisers can seamlessly reach diverse audiences across PHȲND's extensive library of high-quality games, spanning genres from action to casual, thereby enhancing brand visibility and user engagement.
- Enhanced Player Experience: This partnership not only provides players with free access to high-quality games but also optimizes user experience through non-intrusive ad formats, which is anticipated to attract more users to the PHȲND platform and strengthen its market competitiveness.
- Market Potential Unleashed: As Smart TVs become the primary hub for entertainment globally, this collaboration will create unprecedented opportunities for brands to effectively advertise in environments where players watch and connect, driving the mainstream adoption of cloud gaming.
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Analyst Views on MGNI
Wall Street analysts forecast MGNI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MGNI is 28.11 USD with a low forecast of 24.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
10 Buy
0 Hold
0 Sell
Strong Buy
Current: 14.860
Low
24.00
Averages
28.11
High
39.00
Current: 14.860
Low
24.00
Averages
28.11
High
39.00
About MGNI
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. Its streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution to manage and monetize their entire portfolio of CTV ad inventory, across both programmatic and direct-sold video inventory.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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PHȲND Partners with Magnite to Launch Ad Tech Monetization
- Ad Tech Partnership: PHȲND collaborates with Magnite, the world's largest independent advertising company, leveraging its SpringServe ad server to enable both direct and programmatic advertising, which is expected to significantly boost ad revenue.
- Game Library Expansion: Through Magnite's technology, advertisers can seamlessly reach diverse audiences across PHȲND's extensive library of high-quality games, spanning genres from action to casual, thereby enhancing brand visibility and user engagement.
- Enhanced Player Experience: This partnership not only provides players with free access to high-quality games but also optimizes user experience through non-intrusive ad formats, which is anticipated to attract more users to the PHȲND platform and strengthen its market competitiveness.
- Market Potential Unleashed: As Smart TVs become the primary hub for entertainment globally, this collaboration will create unprecedented opportunities for brands to effectively advertise in environments where players watch and connect, driving the mainstream adoption of cloud gaming.
Continue Reading