OREO and Marvel Launch Limited Edition Cookies Featuring 32 Iconic Characters
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Source: PRnewswire
- Limited Edition Launch: The MARVEL OREO Stuf of Legends Cookies, a collaboration between OREO and Marvel, will debut on February 2, featuring 32 iconic character embossments aimed at engaging Marvel superfans and enhancing brand interaction.
- Innovative Interactive Experience: This collaboration introduces a first-of-its-kind color-changing creme (from gray to blue), adding fun to the cookies while encouraging consumers to engage with the brand story through QR code scanning, thereby enhancing user participation.
- Fan Engagement Promotion: Consumers can participate in voting for delivery truck routes by scanning the QR code on the cookie packs, with a chance to win prizes up to $1,400, further strengthening the connection between the brand and its consumers.
- Pre-sale and Market Strategy: The limited edition cookies will be available for pre-sale starting January 26, with a nationwide launch on February 2, expected to attract a large number of Marvel fans and cookie enthusiasts, thereby enhancing OREO's competitive position in the market.
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Analyst Views on MDLZ
Wall Street analysts forecast MDLZ stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MDLZ is 66.82 USD with a low forecast of 62.00 USD and a high forecast of 84.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Analyst Rating
13 Buy
5 Hold
0 Sell
Moderate Buy
Current: 57.730
Low
62.00
Averages
66.82
High
84.00
Current: 57.730
Low
62.00
Averages
66.82
High
84.00
About MDLZ
Mondelez International, Inc. is a snack company. The Company’s core business is making and selling chocolate, biscuits and baked snacks. The Company also has additional businesses in adjacent, locally relevant categories including gum and candy, cheese and grocery and powdered beverages. Its portfolio includes global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. The Company’s segments include Latin America, AMEA, Europe and North America. It sells its products in over 150 countries and has operations in approximately 80 countries, including 147 principal manufacturing and processing facilities across 46 countries. It sells its products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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