Oddity Launches Methodiq Platform, Expanding into Dermatological Health Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Source: NASDAQ.COM
- Market Potential: Oddity's addressable market is vast, as the beauty and wellness industry largely operates on an old-economy model, while Oddity's tech-driven e-commerce approach shows strong growth potential.
- Customer Loyalty Boost: By leveraging user data, Oddity has rapidly increased customer loyalty with impressive repeat purchase rates, thereby enhancing the company's competitive edge and shareholder value.
- New Platform Launch: In November 2025, Oddity launched the Methodiq telehealth platform aimed at providing effective treatments for dermatological issues to tens of millions of Americans, which is expected to significantly enhance the company's long-term growth potential.
- Product Diversification: Methodiq will offer over 100 personalized treatment plans utilizing AI technology and proprietary ingredients from Oddity Labs, catering to diverse user needs and further expanding Oddity's market share.
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Analyst Views on ODD
Wall Street analysts forecast ODD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ODD is 66.63 USD with a low forecast of 49.00 USD and a high forecast of 80.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
6 Buy
2 Hold
0 Sell
Strong Buy
Current: 33.470
Low
49.00
Averages
66.63
High
80.00
Current: 33.470
Low
49.00
Averages
66.63
High
80.00
About ODD
Oddity Tech Ltd is an Israel-based company engaged in the beauty and wellness sector on the molecular level. The Company is operating a tech platform under its own brand on the Internet, whose purpose is to support a portfolio of brands and services connected to the beauty and wellness market and to develop products customized to the wishes of the Company's clients. The Company is using algorithms and machine learning models to match a corresponding physical product. Advanced biological models and machine learning-based tools are used to find new molecules for beauty and wellness purposes. The Company is active in research and development in areas such as data science, machine learning, and computer vision to enhance its products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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