Nintendo Stock Price Falls 33% Over Five Months

"Game On" is The Fly's weekly recap of the stories powering up or beating down video game stocks.PLAYER SAFETY:Last week, Sony Interactive Entertainment, Nintendo, and Microsoftsaid that they are continuing to collaborate to improve player safety across their platforms. "We've partnered behind the scenes on these efforts because we can accomplish more when we work toward the same goal," the companies said. "As we continue to invest in, adapt, and amplify our approaches to player safety, we have also evolved our shared principles to ensure they represent our constant efforts to keep our communities safe. Our latest shared principles reflect new innovations in player safety that have evolved with technological advancements, and new ways in which we collaborate through key industry initiatives and with trade associations."In terms of prevention, the console makers said they are providing controls to let players customize their gaming experience; recognizing that safety tools must be easy to use and understand, and; informing parents and players about codes of conduct and terms of use. In terms of responsibility, the companies said they aim to make it easy for players to report violations of codes of conduct and community guidelines."In addition to removing content not suitable for our services, we take appropriate enforcement actions for violations, including restricting players from using our services for misconduct, with escalating restrictions for egregious or repeat violations," they said. "We engage in responsible and transparent practices, including the ethical use of all data, and deploy process enhancement technologies with skilled human oversight. We comply with all applicable laws in the places we do business and respond to legitimate requests from law enforcement. We promptly notify law enforcement if we observe unlawful conduct or where we believe a player is at risk of imminent harm. We publish our rules and requirements, and we ensure that players who have been reported understand the requirements for continued engagement with our platforms."NINTENDO STOCK:Also last week, VideoGamesChronicle's Chris Scullionthat Nintendo's stock price in Japan has fallen about 33% over the past five months, with the company's August 2025 record high of 14,795 yen dropping to 9,950 earlier this week. Some have speculated that the August 2025 high was due to the Switch 2 console smashing sales records in Japan and in the U.S. following its June 2025 launch, and the drop has been attributed to factors such as slowing Switch 2 sales over the holiday period and a lack of a "killer" exclusive game seven months into the console's existence, the author noted.Meanwhile, Famitsu reported that the Nintendo Switch 2 sold 3.78M units in Japan in 2025. The top-selling video games in Japan for the period were Nintendo's "Mario Kart World," Konami's"Momotaro Dentetsu 2: Anata no Machi Mokittoaru Nintendo Switch 2 Edition," Nintendo's "Pokemon Legends: Z-A," and Nintendo's "Kirby Air Riders."to check out recent Media Buzz Sentiment on Take-Two as measured by TipRanks.ITALY/ACTIVISION:On Friday, the Italian Competition Authority has launched two investigations into Activision Blizzard, owned by Microsoft, relating to the video games "Diablo Immortal" and "Call of Duty Mobile" - described as free to play but offering in-game purchases - for engaging in misleading and aggressive practices, as well as breaching consumers' contractual rights. In the Authority's view, the company "may be acting in breach of consumer protection rules and, in particular, the duty of professional diligence required in a sector that is particularly sensitive to the risks of gaming-related addiction." The investigations focus on the possible use of deceptive user-interface design aimed at inducing consumers to play more often, extend their gaming sessions and take up promoted offers. Examples include repeated prompts, both during and outside gameplay, urging users not to miss out on rewards - also through in-app messages and push notifications - as well as to purchase time-limited items before they become unavailable. "These practices, together with strategies that make it difficult for users to understand the real value of the virtual currency used in the game and the sale of in-game currency in bundles, may influence players as consumers - including minors - leading them to spend significant amounts, sometimes exceeding what is necessary to progress in the game and without being fully aware of the expenditure involved."MORE VIDEO GAME NEWS:Sony's Bungie confirmed that multiplayer shooter "Marathon" willMicrosoft is preparing to launch a session-basedin 2026, according to Windows Central's Jez CordenA continued flow of hit games on Robloxsupports bookings growth,