Netflix Tests New TV App Interface To Stop Users 'Doing Gymnastics With Their Eyes'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 06 2024
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Source: Benzinga
- Netflix Redesigns TV App Home Screen: Netflix is testing a new home screen redesign with larger title cards, automatically playing trailers, and a top-side menu to improve user experience.
- Focus on User Engagement: The redesign aims to help users find content more easily, maximizing user engagement time and potentially increasing revenue for Netflix.
- Slow Rollout of New Interface: The new interface will be gradually rolled out to users starting Thursday after testing and feedback.
- Importance of User Satisfaction: Netflix sees user engagement time as crucial for customer satisfaction and profit, especially as users struggle with indecision in selecting content.
- Stock Performance: Despite the news, Netflix's stock closed 0.25% lower at $648.52 on Thursday.
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Analyst Views on WBD
Wall Street analysts forecast WBD stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WBD is 24.98 USD with a low forecast of 14.75 USD and a high forecast of 30.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
5 Buy
9 Hold
0 Sell
Moderate Buy
Current: 27.980
Low
14.75
Averages
24.98
High
30.00
Current: 27.980
Low
14.75
Averages
24.98
High
30.00
About WBD
Warner Bros. Discovery, Inc. is a global media and entertainment company that creates and distributes a portfolio of branded content across television, film, streaming and gaming. The Company's segments include Studios, Networks and DTC. Studios segment primarily consists of the production and release of feature films for initial exhibition in theaters, production and initial licensing of television programs to its networks/DTC services as well as third parties, distribution of its films and television programs to various third party and internal television and streaming services, distribution through the home entertainment market, and others. Networks segment primarily consists of its domestic and international television networks. DTC segment primarily consists of its premium pay-TV and streaming services. Its brands and products include Discovery Channel, Max, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Warner Bros., and Cartoon Network.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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