Netflix Faces Challenges in Achieving $1 Trillion Valuation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 15h ago
0mins
Source: Fool
- Market Valuation Decline: Netflix's market cap has decreased from approximately $400 billion to $365 billion over the past nine months, reflecting investor concerns about future growth, particularly regarding its planned acquisition of Warner Bros. Discovery, making the $1 trillion valuation goal more challenging.
- Revenue Growth Targets: Management aims to double its 2024 revenue of $39 billion by 2030, with expectations of $9 billion in advertising revenue; despite a disappointing outlook for 2026, achieving an 11% annual revenue growth is necessary to meet these targets.
- Surge in Advertising Revenue: Netflix's advertising revenue soared over 2.5 times to $1.5 billion last year, and while advertising revenue is expected to double to $3 billion in 2026, slowing international growth may impact overall revenue.
- Acquisition Risks: The planned $83 billion acquisition of Warner Bros. Discovery could lead to increased debt and interest expenses, raising financial and execution risks, despite the potential for significant free cash flow from the deal.
Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NFLX is 129.47 USD with a low forecast of 92.00 USD and a high forecast of 152.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
38 Analyst Rating
27 Buy
9 Hold
2 Sell
Moderate Buy
Current: 85.700
Low
92.00
Averages
129.47
High
152.50
Current: 85.700
Low
92.00
Averages
129.47
High
152.50
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








