Moncler Posts Higher Sales Despite Luxury Downturn
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 23 2025
0mins
Should l Buy BC?
Source: WSJ
Sales Performance: Moncler reported a 1% increase in revenue for the first half of the year, totaling 1.23 billion euros ($1.45 billion) at constant exchange rates, with second-quarter revenue reaching 396.6 million euros.
Market Positioning: The luxury fashion firm expressed confidence in its ability to navigate geopolitical and macroeconomic uncertainties.
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Analyst Views on BC
Wall Street analysts forecast BC stock price to fall
13 Analyst Rating
7 Buy
6 Hold
0 Sell
Moderate Buy
Current: 86.720
Low
70.00
Averages
81.36
High
115.00
Current: 86.720
Low
70.00
Averages
81.36
High
115.00
About BC
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group, and Boat. The Propulsion segment designs, manufactures, and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables, including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile and industrial markets, as well as aftermarket channels. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and business acceleration.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Dividend Increase: Brunswick has declared a quarterly dividend of $0.44 per share, marking a 2.3% increase from the previous $0.43, demonstrating the company's commitment to shareholder returns amid economic uncertainties.
- Revenue Forecast: The company anticipates revenues between $5.6 billion and $5.8 billion for 2026, with earnings per share projected at $3.80 to $4.40, indicating a gradual stabilization of market conditions and potential for future growth.
- Dividend Payment Schedule: The dividend will be payable on March 13, with a record date of February 23 and an ex-dividend date also set for February 23, ensuring shareholders receive their returns promptly.
- Market Sentiment: Despite economic challenges, Brunswick's fundamentals are improving, and market expectations for its future performance are rising, reflecting investor confidence in the company's long-term growth trajectory.
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- Dividend Increase: Brunswick Corporation has declared a quarterly dividend of $0.44 per share, marking the 14th consecutive year of dividend increases, which underscores the company's unwavering commitment to shareholder value and confidence in its long-term vision.
- Payment Schedule: The dividend will be payable on March 13, 2026, to shareholders of record as of February 23, 2026, ensuring timely returns for investors and enhancing overall investor confidence.
- Innovation Investment: CEO Dave Foulkes emphasized that Brunswick will continue to focus on advancing innovation across its industry-leading brands and investing in transformative technologies, indicating a strong competitive advantage in the market.
- Industry Leadership: As a global leader in marine recreation, Brunswick is dedicated to enhancing customer experiences through technology-driven solutions, further solidifying its leadership position within the industry.
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- Recognition for Women's Workplace: Brunswick Corporation has been named one of America's Greatest Workplaces for Women 2026, achieving a high rating of 4.5 stars, which underscores its commitment to fostering an inclusive and empowering environment for women.
- Comprehensive Evaluation Criteria: The ranking is based on over one million reviews from female employees, alongside key performance indicators related to workplace equity, leadership representation, and employee satisfaction, showcasing Brunswick's industry-leading position.
- Leading Industry Programs: Brunswick's exceptional rating highlights its industry-leading initiatives in leadership development, mentoring, work-life balance, and comprehensive benefits, which significantly enhance professional growth opportunities for employees.
- Global Commitment: CHRO Jill Wrobel emphasized that Brunswick is dedicated to expanding opportunities for women and ensuring they are valued and supported within the global organization, thereby strengthening the company's culture and enhancing employee success.
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- Dividend Safety Overview: In the context of unpredictable market conditions, mid-cap stocks like ADT, Global Net Lease, and Levi Strauss & Co. received the lowest dividend safety grade of F, indicating significant risks in maintaining dividend payments, which could undermine investor confidence.
- Rating Criteria Explained: The dividend safety grade assesses a company's ability to sustain dividends through various market conditions by analyzing multiple financial factors beyond just current yield, with grades ranging from A+ to F, where D+ or below is considered a sell signal.
- Top Five Companies: Among the lowest-rated stocks, American Eagle Outfitters and Bath & Body Works received D- grades, suggesting they also face sustainability risks in dividend payments, potentially impacting shareholder returns.
- Market Impact: As market volatility increases, investor focus on dividend safety intensifies, and companies with lower ratings may experience greater capital outflow risks, leading to downward pressure on their stock prices and affecting overall market sentiment.
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- Sales Growth: Brunswick Corporation reported net sales of $5.4 billion for 2025, a 2% increase year-over-year, marking the first annual sales growth in three years, reflecting improved market conditions and strong wholesale orders.
- Free Cash Flow Increase: The company generated free cash flow of $442 million, up 56% year-over-year, providing robust funding for future investments and shareholder returns, highlighting its financial health.
- Business Expansion: The Propulsion segment saw a 23% increase in Q4 sales and unveiled the 808 horsepower outboard engine concept, maintaining market share leadership while securing exclusive agreements with multiple OEMs, enhancing competitive advantages.
- 2026 Outlook: Management anticipates revenue between $5.6 billion and $5.8 billion for 2026, with adjusted EPS ranging from $3.80 to $4.40, remaining optimistic about market prospects despite facing $35 million to $45 million in tariff costs.
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- Sales Growth: Brunswick Corp achieved $5.4 billion in sales for FY 2025, a 2% increase year-over-year, demonstrating robust growth across all business lines despite tariff pressures, thereby laying a solid foundation for future investments.
- Free Cash Flow Increase: The company generated $442 million in free cash flow, significantly higher than the previous year, enhancing financial flexibility for further investments and debt reduction, which optimizes its capital structure.
- Market Share Expansion: Mercury Marine holds approximately 47% market share in the US, Canada, and Europe, gaining 70 basis points in the second half of the year, indicating the company's strong position in a competitive market.
- Global Network Expansion: The Freedom Boat Club grew to 442 locations worldwide, with member trips up 5% over 2024, showcasing the company's success in market expansion and enhancing customer experience.
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