Meta Tests Paid Subscription Services Across Core Apps
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2d ago
0mins
Source: Benzinga
- Subscription Model Testing: Meta is planning to roll out optional paid subscriptions across Instagram, Facebook, and WhatsApp, offering advanced features and AI tools while keeping the core apps free, aiming to enhance user experience and generate additional revenue streams.
- Unique Features and User Control: While specific features are not finalized, Instagram subscribers may gain access to unlimited audience lists and the ability to view Stories anonymously, which will enhance user control over content and increase platform appeal.
- AI Tool Integration: Meta plans to integrate its acquired AI agent Manus into its products and launch a subscription service for the AI-driven tool Vibes, which is expected to attract user interest and drive innovation and user engagement on the platform.
- Market Competition Pressure: As subscription fatigue grows, Meta faces pressure to deliver compelling value, and despite Snapchat+ successfully attracting over 16 million users, Meta must continuously adjust its strategy to meet user demands.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for META is 824.71 USD with a low forecast of 655.15 USD and a high forecast of 1117 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 668.730
Low
655.15
Averages
824.71
High
1117
Current: 668.730
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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