Meridianbet Completes Acquisition of Fairbet, Adding 9 Retail Locations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy GMGI?
Meridianbet, a sports betting and gaming operator and subsidiary of Golden Matrix Group, announced the company has completed the acquisition of Fairbet Ltd., a licensed retail gaming operator in Malta. The transaction sees Meridianbet taking 100% ownership of Fairbet's operations across Malta and Gozo. As part of the transaction, Meridianbet will add nine new retail locations, bringing its footprint in the market to 20 total storefronts. In operational terms, the expanded network is expected to include more than 60 sports betting terminals and more than 120 slot machines. The two firms' previous technology partnership will now transition into Meridianbet taking full operational control of Fairbet, with immediate integration under the Meridianbet brand.
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Analyst Views on GMGI
Wall Street analysts forecast GMGI stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.585
Low
1.80
Averages
2.90
High
4.00
Current: 0.585
Low
1.80
Averages
2.90
High
4.00
About GMGI
Golden Matrix Group, Inc. is a business-to-business (B2B) and business-to-customer (B2C) gaming technology company operating across multiple international markets. The Company operates online sports betting, online casino, and gaming operations in approximately 15 jurisdictions across Europe, Africa and Central and South America. It is a provider of enterprise software-as-a-service (SaaS) solutions for online casino operators and online sports betting operators, commonly referred to as iGaming operators. The Company operates through three reportable segments: MeridianBet Group, GMAG, and RKings & CFAC. The B2B division of the Company develops and licenses proprietary gaming platforms for its list of clients and RKingsCompetitions Ltd. (RKings). The B2C division operates an e-commerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Celebrity Brand Collaboration: Expanse Studios has launched the VASO Psycho slot in partnership with renowned MMA fighter Vaso Bakocevic, leveraging his influence in the Balkan market to significantly enhance game reach and brand recognition.
- Innovative Game Mechanics: VASO Psycho features a 5x4 reel layout with a 96.74% RTP, incorporating the tension of MMA competition and offering a maximum multiplier of 10,000x, appealing to high-stakes gaming enthusiasts and enhancing player engagement.
- Promotional Advantage: With approximately 500,000 Instagram followers, Bakocevic's personal brand provides organic promotional support for the game, helping Expanse stand out in a competitive market and boost customer loyalty.
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- Celebrity Brand Partnership: Expanse Studios launches VASO Psycho in collaboration with MMA fighter Vaso Bakocevic, leveraging his influence in the Balkan market to significantly enhance game reach and brand recognition.
- Innovative Game Mechanics: VASO Psycho features a 5x4 reel layout with 10 fixed paylines, a 96.74% RTP, and a maximum multiplier of 10,000x, mirroring the tension of MMA competition, which is expected to attract a large player base.
- Promotional Advantage: With approximately 500,000 Instagram followers, Bakocevic's personal brand provides organic promotional support for the game, helping operators stand out in a crowded market and increase customer loyalty.
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- Community Ambassador Network: Meridianbet has established 500 community initiatives in Tanzania, with customers acting as 'community ambassadors' to identify needs and organize educational and sports activities, thereby strengthening the company's ties with local communities and promoting sustainable development.
- Small Stake Betting Model: The company employs a small stake betting strategy that reduces individual risk and enhances revenue stability, which not only aligns with Tanzania's consumer protection regulations but also effectively mitigates problem gambling, showcasing a commitment to responsible gaming.
- Female Leadership Ratio: In Meridianbet's African operations, 70% of managerial positions are held by women, significantly higher than the global industry average of 30%, indicating the company's successful practices in diversity and inclusion, enhancing the representativeness of its management teams.
- Long-Term Market Commitment: Meridianbet has operated in Tanzania for 17 years, with 200 employees and hundreds of local retail partnerships, demonstrating the company's view of Tanzania as infrastructure rather than merely a business opportunity, reflecting its ESG commitments in emerging markets.
See More
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- Community Ambassador Network: Meridianbet has completed 500 community initiatives in Tanzania, with customers acting as 'community ambassadors' who identify needs and organize educational and sports activities, thereby strengthening the company's ties with local communities and promoting sustainable development.
- Small Stake Betting Model: By encouraging small stakes rather than high-risk large bets, the company reduces individual risk and enhances revenue stability, a model that not only aligns with Tanzania's consumer protection regulations but also improves customer entertainment experiences.
- Female Leadership: In Meridianbet's African operations, 70% of managerial positions are held by women, significantly higher than the global industry average of 30%, indicating the company's successful practices in diversity and inclusion, reflecting a genuine commitment to the community.
- Long-Term Market Commitment: With 17 years of operations in Tanzania, employing 200 staff and numerous local retail partnerships, Meridianbet demonstrates a view of Tanzania as infrastructure rather than merely a business opportunity, showcasing its ESG commitments in emerging markets.
See More
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- Market Expansion Strategy: This agreement not only strengthens Expanse Studios' presence in regulated European markets but also supports Golden Matrix Group's B2B growth strategy, indicating the company's focus on the potential of this regional market.
- Technical Integration Advantage: With DualSoft's technical support, Expanse Studios can achieve more efficient content distribution, expected to serve over ten active operators and further expand its influence across multiple regulated markets.
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- Technical Integration Support: The distribution will be facilitated through DualSoft, a leading aggregation platform, enabling technical integration and scalable deployment across more than ten active operators, thereby enhancing Expanse's distribution capabilities in multiple regulated markets.
- Market Expansion Strategy: This transaction not only supports Golden Matrix Group's B2B growth strategy but also reflects growing confidence in Montenegro's regulated gaming sector, with Lobbet actively expanding its market share as part of Fortuna Entertainment Group.
- Global Operational Integration: Expanse Studios currently supports over 1,300 B2B operator integrations globally, continuing to expand its footprint across regulated markets in Europe, North America, and LATAM, showcasing its strong competitive position in the global iGaming industry.
See More
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- Celebrity Brand Collaboration: Expanse Studios has launched the VASO Psycho slot in partnership with renowned MMA fighter Vaso Bakocevic, leveraging his influence in the Balkan market to significantly enhance game reach and brand recognition.
- Innovative Game Mechanics: VASO Psycho features a 5x4 reel layout with a 96.74% RTP, incorporating the tension of MMA competition and offering a maximum multiplier of 10,000x, appealing to high-stakes gaming enthusiasts and enhancing player engagement.
- Promotional Advantage: With approximately 500,000 Instagram followers, Bakocevic's personal brand provides organic promotional support for the game, helping Expanse stand out in a competitive market and boost customer loyalty.
- Flexible Deployment Strategy: VASO Psycho is compatible with both social casino and real-money formats, allowing Expanse to rapidly expand its branded IP through its existing network of over 1,300 operators, with a full global rollout expected by the end of February.
See More
Expanse Studios Launches Celebrity-Branded Slot VASO Psycho
- Celebrity Brand Partnership: Expanse Studios launches VASO Psycho in collaboration with MMA fighter Vaso Bakocevic, leveraging his influence in the Balkan market to significantly enhance game reach and brand recognition.
- Innovative Game Mechanics: VASO Psycho features a 5x4 reel layout with 10 fixed paylines, a 96.74% RTP, and a maximum multiplier of 10,000x, mirroring the tension of MMA competition, which is expected to attract a large player base.
- Promotional Advantage: With approximately 500,000 Instagram followers, Bakocevic's personal brand provides organic promotional support for the game, helping operators stand out in a crowded market and increase customer loyalty.
- Flexible Deployment Strategy: VASO Psycho's compatibility with both social casino and real-money formats allows for rapid brand IP expansion through Expanse's existing network of over 1,300 operators, with a full global rollout expected by the end of February.
See More
Meridianbet's Community Investment Success in Tanzania
- Community Ambassador Network: Meridianbet has established 500 community initiatives in Tanzania, with customers acting as 'community ambassadors' to identify needs and organize educational and sports activities, thereby strengthening the company's ties with local communities and promoting sustainable development.
- Small Stake Betting Model: The company employs a small stake betting strategy that reduces individual risk and enhances revenue stability, which not only aligns with Tanzania's consumer protection regulations but also effectively mitigates problem gambling, showcasing a commitment to responsible gaming.
- Female Leadership Ratio: In Meridianbet's African operations, 70% of managerial positions are held by women, significantly higher than the global industry average of 30%, indicating the company's successful practices in diversity and inclusion, enhancing the representativeness of its management teams.
- Long-Term Market Commitment: Meridianbet has operated in Tanzania for 17 years, with 200 employees and hundreds of local retail partnerships, demonstrating the company's view of Tanzania as infrastructure rather than merely a business opportunity, reflecting its ESG commitments in emerging markets.
See More
Meridianbet's Community Investment in Tanzania
- Community Ambassador Network: Meridianbet has completed 500 community initiatives in Tanzania, with customers acting as 'community ambassadors' who identify needs and organize educational and sports activities, thereby strengthening the company's ties with local communities and promoting sustainable development.
- Small Stake Betting Model: By encouraging small stakes rather than high-risk large bets, the company reduces individual risk and enhances revenue stability, a model that not only aligns with Tanzania's consumer protection regulations but also improves customer entertainment experiences.
- Female Leadership: In Meridianbet's African operations, 70% of managerial positions are held by women, significantly higher than the global industry average of 30%, indicating the company's successful practices in diversity and inclusion, reflecting a genuine commitment to the community.
- Long-Term Market Commitment: With 17 years of operations in Tanzania, employing 200 staff and numerous local retail partnerships, Meridianbet demonstrates a view of Tanzania as infrastructure rather than merely a business opportunity, showcasing its ESG commitments in emerging markets.
See More
Expanse Studios Signs Content Distribution Agreement with Lobbet
- Agreement Signing: Expanse Studios has signed a content distribution agreement with Lobbet, integrating iGaming content into Montenegro's online services via the DualSoft platform, which is expected to significantly enhance Expanse's market penetration in the region.
- Market Expansion Strategy: This agreement not only strengthens Expanse Studios' presence in regulated European markets but also supports Golden Matrix Group's B2B growth strategy, indicating the company's focus on the potential of this regional market.
- Technical Integration Advantage: With DualSoft's technical support, Expanse Studios can achieve more efficient content distribution, expected to serve over ten active operators and further expand its influence across multiple regulated markets.
- Increased Industry Confidence: Lobbet, part of Fortuna Entertainment Group, recently acquired a presence in the Montenegro market, reflecting growing confidence in the country's regulated gaming sector, and Expanse Studios' partnership will further solidify this confidence.
See More
Expanse Studios Signs Content Distribution Agreement with Lobbet
- Content Distribution Agreement: Expanse Studios has signed a deal with Lobbet to integrate its proprietary iGaming content into Lobbet's online platform, thereby expanding content availability in the Montenegrin market and further enhancing Expanse's influence in regulated European markets.
- Technical Integration Support: The distribution will be facilitated through DualSoft, a leading aggregation platform, enabling technical integration and scalable deployment across more than ten active operators, thereby enhancing Expanse's distribution capabilities in multiple regulated markets.
- Market Expansion Strategy: This transaction not only supports Golden Matrix Group's B2B growth strategy but also reflects growing confidence in Montenegro's regulated gaming sector, with Lobbet actively expanding its market share as part of Fortuna Entertainment Group.
- Global Operational Integration: Expanse Studios currently supports over 1,300 B2B operator integrations globally, continuing to expand its footprint across regulated markets in Europe, North America, and LATAM, showcasing its strong competitive position in the global iGaming industry.
See More
