MercadoLibre Maintains E-Commerce Leadership in Chile with $12.6 Billion Market by 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Fool
- Market Leadership: According to a report by ResearchAndMarkets.com, MercadoLibre maintains its leading position in the Chilean e-commerce market, which is projected to reach $12.6 billion by 2025 with a 7.6% annual growth rate, indicating strong competitive advantages in a rapidly growing market.
- Online Shopping Penetration: By 2024, two-thirds of Chileans are expected to shop online, with B2C spending at $8.7 billion in 2023, demonstrating that high internet and banking penetration is driving e-commerce spending growth, further solidifying MercadoLibre's market position.
- Competitive Analysis: Despite Falabella's rapid growth both in Chile and abroad, MercadoLibre remains the market leader, showcasing its strong influence in the Chilean e-commerce sector, even though it is viewed as a foreign-owned company from Chile's perspective.
- Investment Value Assessment: With a market cap of $104 billion, MercadoLibre's stock trades at a seemingly high P/E ratio of 50, but its free cash flow P/E is only 12, combined with a projected long-term growth rate of 33%, indicating significant investment potential in the Latin American e-commerce market.
Analyst Views on MELI
Wall Street analysts forecast MELI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MELI is 2783 USD with a low forecast of 2500 USD and a high forecast of 2950 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
10 Buy
1 Hold
0 Sell
Strong Buy
Current: 2057.770
Low
2500
Averages
2783
High
2950
Current: 2057.770
Low
2500
Averages
2783
High
2950
About MELI
MercadoLibre Inc is a Uruguay-based e-commerce business facilitator of Argentinian origins. The e-commerce products enable retail and wholesale via Internet platforms designed to provide users with a portfolio of services to facilitate commercial transactions. The Company's geographic coverage includes 18 countries of Latin America. The primary offer is an ecosystem of six integrated e-commerce services: the Mercado Libre Marketplace, the Mercado Libre Classifieds service, the Mercado Pago payments solution, the Mercado Credito financial solutions, the Mercado Envios logistic solutions including shipping, the Mercado Ads advertising platform and the Mercado Shops digital storefront solution.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








