MediaCo Launches HOT 97 News, National TV Show Debuting January 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 23 2025
0mins
Source: Businesswire
- New News Program: MediaCo Holding Inc. announces the launch of HOT 97 News in January 2026, marking its first foray into the news sector, aiming to attract modern audiences by blending hip-hop culture with journalism and enhancing brand influence.
- Local Expansion: In addition to the national program, HOT 97 will introduce a dedicated local news show in Atlanta, focusing on regional news and culture, thereby strengthening its connection with the local community.
- Multi-Platform Distribution: The HOT 97 News program will be broadcast nationally across television and digital streaming platforms, expected to reach over 20 million viewers, further expanding MediaCo's audience base.
- Diverse Team: The show will be hosted by experienced figures Lana Harris, Ronndell Smith, and Million Connally-Cooper, who bring diverse backgrounds and perspectives to provide authentic and in-depth news discussions, enhancing audience engagement.
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Analyst Views on MDIA
About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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MediaCo Holding Inc. Launches Multicultural Audio Platform, Stock Surges 13.24%
- New Platform Launch: MediaCo has launched Sigma Audio Networks LLC, integrating multiple brands to provide advertisers access to diverse audiences, which is expected to enhance advertising revenue and market share.
- Viewership Growth: EstrellaTV achieved a 14% annual growth in 2025, particularly among the 18-49 age group, marking its first annual growth since 2018 and indicating increased appeal to younger audiences.
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